Latest

Pragmatic AI in Pharma

Ron Wince explains how Pragmatic AI allows organizations to start with the basics, create immediate business value and ROI and then increase adoption as their comfort, capabilities and confidence increases.

Connecting the 5 Spheres of People-Based Marketing

From persistent identity to cloud marketing driven by AI, managing holistic experience is now the hallmark of brand leadership. Croom Lawrence and Kent Groves explains how people-based marketing plays a key role.

Pharm Exec's Top 50 Companies 2018

Pharm Exec’s 18th annual listing of the top biopharma players shows that most of the familiar placeholders are holding their ground as they weigh a changing business climate with new opportunities for growth.

US Maps Strategy to Reform Drug Pricing

Azar and Gottlieb out front in revising rebates, restructuring Medicare, and promoting competition. Jill Wechsler reports.

Pharm Exec Video

The Fundamental Disconnect Between Pharma and Technology

Otsuka Pharmaceuticals' William Carson explains the growing pains the company and its technology partner went through in reaching FDA approval for their digital medicine system.

Pharma’s Data Tsunami Problem

William Carson, Otsuka Pharmaceuticals' president & CEO of development and commercialization, talks about the industry's challenges in tackling the huge amounts of collected data.

Healthcare Robotics: Meet Mabu Your Personal Health Companion

Take a sneak peek at what the future of home healthcare could look like with the use of robotics and artificial intelligence.

New & Noteworthy

Can Realistic Training Devices Help Make a Blockbuster?

Realistic, multisensory training devices can contribute to a drug’s reception in the eyes of both patients and healthcare practitioners, writes Paul Sullivan.

Nurse Educators: Bridging China's Patient Care Gap

China's nurse educator program aims to improve quality of care and make life simpler for physicians handling high patient load. Sebastian Bather reports.

China's Removal of Imported Drug Tariffs

On May 1, China eliminated the tariff on 28 categories of imported drugs. Jin Zhang looks at the implications for foreign and domestic pharma companies.

C-Suite Personality: Fit for Future?

Exploring new character benchmarks for today’s pharma executives, and whether they have the transformational traits to lead through change.

Sales & Marketing

Connecting the 5 Spheres of People-Based Marketing

From persistent identity to cloud marketing driven by AI, managing holistic experience is now the hallmark of brand leadership. Croom Lawrence and Kent Groves explains how people-based marketing plays a key role.

Leveraging Lab Data in Advent of Personalized Marketing

Laboratory testing has become a critical access point for sales teams in the age of personalized medicine, writes Melissa Leonhauser.

Building a Key Account Organization: 5 Power Questions

If companies are serious about building a sustainable organization for their employees and becoming a partner to key accounts, they need to be prepared to remodel their whole business around it, writes Miranda Wheatley Price.

eBooks

Emerging BioPharma: Your Guide to Clinical and Commercial Considerations

This eBook will focus on the specific needs and concerns of the smaller to mid-size biopharmaceutical company. Articles cover considerations from Phase II to commercial pathways. 

View all eBooks

PEspeaks

Congress Presses FDA to Do More to Combat Drug Shortages

Legislators have requested that FDA do more to prevent drug shortages.

Deciphering the EU Health Policy Hieroglyphs

Figuring out the workings of the EU in topics related to health can be akin to deciphering Egyptian hieroglyphs, making it challenging for companies to plan ahead, writes Reflector.

How to Run Your Biotech Like the Kraft Family Runs the New England Patriots

Jonathan Kraft shares his family's secrets on what it takes to lead a successful organization, while also creating lasting brand power.

What Can Pharmaceutical Companies do to Feel Better About Reputation?

Reputation Institute study finds that the reputation of pharma companies is in decline and might get worse before it gets better.

Insights for the Win

Lisa Henderson reports on the takeaways from last month's annual gathering of the Pharm Exec Editorial Advisory Board.

Interviews

Amryt Pharma: Realizing Rare Disease Treatments

Pharm Exec speaks with Joe Wiley, CEO of Amryt Pharma, who is steering a road-less-traveled path for a small pharma—building a sustainable, commercial infrastructure first, with the hopes of accelerating new rare disease drugs to the market.

Digital Health: Regulatory, Compliance, and Legal Challenges

Ilyssa Levins talks to Pharm Exec about some of the regulatory, compliance and legal challenges posed by the digital health revolution.

Analytics, AI, and the Internet of Things in the Real World

IBM Watson Health's Peter Brandsetter talks about how analytics, IoT, and AI are moving from buzzwords to real-world solutions with benefits that weren't possible just a few years ago.

Regulatory

Congress Presses FDA to Do More to Combat Drug Shortages

Legislators have requested that FDA do more to prevent drug shortages.

Digital Health: Regulatory, Compliance, and Legal Challenges

Ilyssa Levins talks to Pharm Exec about some of the regulatory, compliance and legal challenges posed by the digital health revolution.

Piecing Together the Pricing Puzzle: The Midterm Elections

There is no magic bullet that will dramatically impact drug pricing to everybody’s liking. But a stepwise approach involving a series of reforms, including taking advantage of the next midterm elections, could point the path toward a solution.

From the Editor

Insights for the Win

Lisa Henderson reports on the takeaways from last month's annual gathering of the Pharm Exec Editorial Advisory Board.

So Much Depends on the Physician

Amid new efforts to inspire more physicians to engage their patients about clinical research, turning that vision into tangible gains in trial participation remains tricky.

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