Date: 22–23 October 2009
Venue: Marm proArte Hotel, Berlin, Germany
How do you move from being product-focused to customer-facing? With 5 VP insights and speakers including 9 of top 10 big pharma we will demonstrate how to articulate your corporate value proposition to a wider audience than ever before. Johanna Jarvis, Head of Advocacy, Wyeth, will explain how different marketing roles need to evolve for an effective stakeholder strategy. ZS Associates will be heading a 90 minute interactive workshop to improve product positioning and drive pipeline strategy.