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Mar 03, 2008
Successful Product Manager's Handbook
Product manager training should be customized to meet a company's changing needs. But how do you do it?
Mar 03, 2008
Successful Product Manager's Handbook
Pharma spends lots of time and money training sales forces. How did Allergan decide it should do the same for product managers?
Mar 03, 2008
Successful Product Manager's Handbook
The goal is to know and understand your customer so well that the product sells itself
Mar 03, 2008
Successful Product Manager's Handbook
Each tactic has its advantage, but one is tech savvy and just might make filling scrips a lot more desirable for customers
Mar 03, 2008
Successful Product Manager's Handbook
Just because you're losing ground to generics doesn't mean you should put your head in the sand. Act before it's too late.
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