PEspeaks

Oct 18, 2017
The status quo pharma marketing model is still relied upon by the big brands, not because the results are amazing, but because they are predictable. It's time to challenge convention, says James Talerico.
Oct 12, 2017
Most physicians and many specialists have limited understanding of clinical trial data and research findings presented in prescription drug promotional materials for professional audiences.
Oct 12, 2017
Bhaskar Sambasivan offers a prescription for thriving in the new digital economy.
Oct 11, 2017
Pharmaceutical Executive
FDA seeks to de-risk research and promote competition to achieve savings for patients and plans.
Oct 10, 2017
FDA is evaluating whether limiting warnings in TV commercials to the most serious adverse effects might be more informative for consumers than the current laundry lists of potential side effects.
Oct 06, 2017
The UK's Association of the British Pharmaceutical Industry had hoped to stop a new policy that amounts to price negotiation and potentially delaying access to new medicines.
Oct 05, 2017
In the second of three blogs on how digital strategy and a “data culture” can help define and deliver value, David Ormesher focuses on Value Extraction.
Oct 05, 2017
The extensive volume of pharmaceutical manufacturing in Puerto Rico is driving FDA efforts to assess facility damage and logistical problems to ensure continued supply of critical medicines. Jill Wechsler reports.
Sep 25, 2017
While biopharma companies have pressed hard for clarity on the data required to gain market approval of biosimilars that can be filled by a pharmacist without prescriber pre-approval, the progress towards "interchangeability" has been slow. Jill Wechsler reports.
Sep 20, 2017
Pharmaceutical Executive
This article discusses email marketing opportunities through the lens of 1999's dramatic comedy, She's All That.
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