Sales & Marketing

Mar 26, 2018
Scott Freeman explains how advances in digital entertainment technology can be leveraged to engage healthcare professionals.
Mar 13, 2018
Pharmaceutical Executive
Curant Health directors discuss the barriers faced by patient adherence and what the industry can do to improve.
Mar 01, 2018
Pharmaceutical Executive
Innovations in consumer genetic health are rapidly advancing—and pharma commercial thinking needs to catch up.
Jan 30, 2018
Pharmaceutical Executive
But how much better would our creative be if we took the time to really listen to what our clients are saying – and what they are not saying – rather than reading between the lines of an RFP?
Jan 30, 2018
Vickie Andros and Jake Caines discuss how to identify and overcome barriers that keep prescriptions from getting to the pharmacy, and most importantly, to the patient.
Jan 12, 2018
Shared understanding of both risks and benefits to all parties in the healthcare continuum is essential in order to deliver more value, write Vickie Andros and Jake Caines.
Dec 19, 2017
Consumers of life sciences products are reluctant customers, and this reluctance can turn into non-compliance. Companies and providers need to understand patients at a human level, and what will motivate them to stay with a treatment plan.
Dec 06, 2017
Bagrat Lalayan presents an overview of osteoporosis treatment market and offers vision for future business strategies.
Nov 30, 2017
Paul Meade and Mark Schoeman describe the determining factor driving effective relationships between medical science liaisons and key opinion leaders.
Nov 20, 2017
Abigail Bernardi explains how a better understanding of connections among practitioners on care teams helps sales reps build relationships while benefitting a company’s marketing efforts.
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