Sales & Marketing

Mar 03, 2014
Pharmaceutical Executive
Profitability now depends on metrics to help companies answer a key strategic question: "stay the course" with more investment in sales and marketing? Or "stand down" and deploy those scarce assets somewhere else?
Feb 01, 2014
Pharmaceutical Executive
Industry and market transformations have dramatically altered when and how products should be positioned for launch, writes Stan Bernard.
Feb 01, 2014
Pharmaceutical Executive
By Pharmaceutical Executive Editors
For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites.
Feb 01, 2014
Pharmaceutical Executive
A patient-centric approach to drug development delivers the benefits that actually create value.
Oct 01, 2013
Pharmaceutical Executive
Patient access is the new driver of change and progress in healthcare marketing, says a senior industry player in market development.
Sep 01, 2013
Pharmaceutical Executive
What does a challenger brand need to do?
Aug 01, 2013
Pharmaceutical Executive
Reaching skittish consumers through objective, storydriven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges, writes Peter Houston.
Aug 01, 2013
Pharmaceutical Executive
The best way to grow in the pharma industry is to think small.
Jun 18, 2013
By Pharmaceutical Executive Editors
Al Topin on redefining your ad agency's role in today's complex pharma market
Apr 01, 2013
Pharmaceutical Executive
Take a page from the consumer marketing playbook and promote a product's advantage and why it should matter to the customer.
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