Sales & Marketing

Sep 01, 2014
Pharmaceutical Executive
By Pharmaceutical Executive Editors
The legendary director's on-screen attitude to his TV show's sponsor, Bristol-Myers, caused some consternation—until the drugmaker saw the results.
Jun 01, 2014
Pharmaceutical Executive
By Pharmaceutical Executive Editors
What is and what should be keeping you up at night.
May 01, 2014
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Digital technology has changed the risk relationship between brands, HCPs, and patients – it's vital to get that technology working right the first time.
Mar 03, 2014
Pharmaceutical Executive
Profitability now depends on metrics to help companies answer a key strategic question: "stay the course" with more investment in sales and marketing? Or "stand down" and deploy those scarce assets somewhere else?
Feb 01, 2014
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Industry and market transformations have dramatically altered when and how products should be positioned for launch, writes Stan Bernard.
Feb 01, 2014
Pharmaceutical Executive
By Pharmaceutical Executive Editors
For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites.
Feb 01, 2014
Pharmaceutical Executive
A patient-centric approach to drug development delivers the benefits that actually create value.
Oct 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Patient access is the new driver of change and progress in healthcare marketing, says a senior industry player in market development.
Sep 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
What does a challenger brand need to do?
Aug 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Reaching skittish consumers through objective, storydriven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges, writes Peter Houston.
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