Technology

Jul 13, 2017
Pharmaceutical Executive
Digital interventions in drug adherence regimes are evolving to new levels of sophistication, but patient-behavior and privacy issues still present significant challenges.
Jul 12, 2017
Pharmaceutical Executive
The industry’s potential in tapping digital health to transform patient care hinges on new shifts in culture and business strategy. Michelle Maskaly reports.
Jul 10, 2017
Separating the meaningful from the merely novel, Bill Drummy outlines his Top Ten digital marketing trends for 2017.
Jul 07, 2017
Pharmaceutical Executive
David Keane outlines four best practices in implementing AI-based technology to help achieve physician-engagement wins.
Jul 06, 2017
Big data has proven to be a valuable business asset, but using it to gain competitive advantage requires the right combination of strategy, technology and execution.
Jun 09, 2017
Interacting with HCPs is fraught with compliance challenges. This article takes a deep dive the implications of compliance for marketers in a world where new technologies being created every day.
Jun 08, 2017
Pharmaceutical Executive
In the 21st Century Cures Act, Congress excluded from FDA regulation certain clinical decision support, or CDS, software.
May 23, 2017
Pharm Exec speaks to Andrew Marr about the implications of the European Union's new IDMP (Identification of Medicinal Products) regulations for the pharma industry.
May 22, 2017
The digital workplace is defined as a “business strategy to boost employee engagement and agility through a more consumerized work environment”. But what does this mean for life sciences organizations? Michael Woodbridge explains.
May 15, 2017
Emil Eifrem examines how life science researchers can uncover new insights using the in-built power of graph technology.
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