Technology

Jul 17, 2017
Pharmaceutical Executive
While it’s easy to get excited about new gadgets, remember that the overall goal of mHealth and social media must be to deepen relationships and communication.
Jul 17, 2017
By Pharmaceutical Executive Editors
The health promises of big data will not be met unless the right technology is put in place to ensure that data can flow freely and fast across a WAN, writes David Trossell.
Jul 17, 2017
Pieter De Richter explores how the molecular diagnostics landscape—and the very way we think about fighting cancer—is set to change dramatically in the coming decades.
Jul 16, 2017
Pharmaceutical Executive
Outlining the four core elements pharma companies need to lay the foundation for a solid digital health infrastructure.
Jul 15, 2017
Mary Ann Slack and Mitra Rocca outline how FDA is adopting electronic practices and initiating efforts to simplify the submission process for new drug and generic drug applications.
Jul 13, 2017
Pharmaceutical Executive
Digital interventions in drug adherence regimes are evolving to new levels of sophistication, but patient-behavior and privacy issues still present significant challenges.
Jul 12, 2017
Pharmaceutical Executive
The industry’s potential in tapping digital health to transform patient care hinges on new shifts in culture and business strategy. Michelle Maskaly reports.
Jul 10, 2017
Separating the meaningful from the merely novel, Bill Drummy outlines his Top Ten digital marketing trends for 2017.
Jul 07, 2017
Pharmaceutical Executive
David Keane outlines four best practices in implementing AI-based technology to help achieve physician-engagement wins.
Jul 06, 2017
Big data has proven to be a valuable business asset, but using it to gain competitive advantage requires the right combination of strategy, technology and execution.
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