May 15, 2017
It’s no longer sufficient for a pharma to develop better products or even build simple apps. The industry increasingly needs to create sophisticated predictive algorithms to maximize the ability of its products, write Tom Agan and Fred Geyer.
May 12, 2017
The absence of pharma brands on social media creates a significant void of reputable healthcare information to aid patients, writes Dawn Lacallade.
May 12, 2017
Clinical trial data from completed trials are beginning to be shared through a variety of channels. While skeptics remain, there is evidence that this data can lead to practice-changing behavior in patient care.
May 12, 2017
Christopher Rudolf and Adam Sherlock explain how artificial intelligence can help life sciences organizations filter the high volumes of online noise.
May 04, 2017
Charles Benaiah, CEO of New York's watzan, tells Pharm Exec that the key to effective social media marketing is personalization.
Apr 10, 2017
If pharma companies want to hold their own in the current climate, they must embrace rather than resist market change, writes Peter Muller.
Apr 07, 2017
Pharmaceutical Executive
Pilot study affirms the value of a standards-based solution for prescription drug traceability—and the need to start now to meet compliance deadlines for the Drug Supply Chain Security Act.
Mar 20, 2017
While it is foundational to commercial operations, most European life sciences companies are not getting what they need from their customer data, writes Guillaume Roussel.
Mar 17, 2017
Jeff R. Livingstone outlines the critical steps necessary to ensure an agile, responsive and streamlined supply chain.
Mar 17, 2017
Pharmaceutical Executive
With big data one of the hot healthcare topics of the moment, we gauge pharma’s response to the hype to see if the industry is poised to take advantage of the promise of advanced analytics.
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