Jul 06, 2017
Big data has proven to be a valuable business asset, but using it to gain competitive advantage requires the right combination of strategy, technology and execution.
Jun 09, 2017
Interacting with HCPs is fraught with compliance challenges. This article takes a deep dive the implications of compliance for marketers in a world where new technologies being created every day.
Jun 08, 2017
Pharmaceutical Executive
In the 21st Century Cures Act, Congress excluded from FDA regulation certain clinical decision support, or CDS, software.
May 23, 2017
Pharm Exec speaks to Andrew Marr about the implications of the European Union's new IDMP (Identification of Medicinal Products) regulations for the pharma industry.
May 22, 2017
The digital workplace is defined as a “business strategy to boost employee engagement and agility through a more consumerized work environment”. But what does this mean for life sciences organizations? Michael Woodbridge explains.
May 15, 2017
Emil Eifrem examines how life science researchers can uncover new insights using the in-built power of graph technology.
May 15, 2017
It’s no longer sufficient for a pharma to develop better products or even build simple apps. The industry increasingly needs to create sophisticated predictive algorithms to maximize the ability of its products, write Tom Agan and Fred Geyer.
May 12, 2017
The absence of pharma brands on social media creates a significant void of reputable healthcare information to aid patients, writes Dawn Lacallade.
May 12, 2017
Clinical trial data from completed trials are beginning to be shared through a variety of channels. While skeptics remain, there is evidence that this data can lead to practice-changing behavior in patient care.
May 12, 2017
Christopher Rudolf and Adam Sherlock explain how artificial intelligence can help life sciences organizations filter the high volumes of online noise.
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