May 04, 2017
Charles Benaiah, CEO of New York's watzan, tells Pharm Exec that the key to effective social media marketing is personalization.
Apr 10, 2017
If pharma companies want to hold their own in the current climate, they must embrace rather than resist market change, writes Peter Muller.
Apr 07, 2017
Pharmaceutical Executive
Pilot study affirms the value of a standards-based solution for prescription drug traceability—and the need to start now to meet compliance deadlines for the Drug Supply Chain Security Act.
Mar 20, 2017
While it is foundational to commercial operations, most European life sciences companies are not getting what they need from their customer data, writes Guillaume Roussel.
Mar 17, 2017
Jeff R. Livingstone outlines the critical steps necessary to ensure an agile, responsive and streamlined supply chain.
Mar 17, 2017
Pharmaceutical Executive
With big data one of the hot healthcare topics of the moment, we gauge pharma’s response to the hype to see if the industry is poised to take advantage of the promise of advanced analytics.
Mar 14, 2017
Pharmaceutical Executive
Amid the push for a more intelligent and predictive supply chain, is it imperative for pharma companies to advance with their supply chain digitization strategies now—or is there still time to “wait and see?”
Mar 05, 2017
Pharmaceutical Executive
How integrating next-generation sequencing data can advance efforts in immuno-oncology research.
Feb 28, 2017
Laurent Fanichet outlines four ways pharma companies can use cognitive search and search-based applications to improve competitiveness.
Feb 20, 2017
Many big pharma companies have been wary of social media. But if you truly want to be customer centric you do need to be in dialogue with your customers — and social media can allow that, writes Will Simpson.
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