Technology

Sep 26, 2007
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Search engine giant says industry lags behind on e-marketing
Sep 12, 2007
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Two Internet superpowers are invading online consumer-health territory. What does it mean for pharma?
Sep 12, 2007
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Pfizer computers infiltrated by spammers
Sep 01, 2007
Pharmaceutical Executive
By Pharmaceutical Executive Editors
From pamphlets to posters to informational magazines, doctors' offices are teeming with direct-to-patient promotions, and patients are starting to overlook them. To cut through the clutter, one healthcare-technology company created a device that replaces the common intake clipboard with a digital pad that collects patient information and responds with branded information.
Jul 18, 2007
Pharmaceutical Executive
By Pharmaceutical Executive Editors
In the wake of a high-profile death from counterfeit drugs, the industry reacts
Jul 03, 2007
Pharmaceutical Executive
By Pharmaceutical Executive Editors
With gaming technology, pharmaceutical companies can display immersive 3-D animation that allows doctors to explore inside an interactive environment pertaining to a drug's method of action
Jul 03, 2007
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Although pricey, serialization with RFID is expected to reduce logistical errors and address some aspects of supply chain security
Jun 01, 2007
Pharmaceutical Executive
By Pharmaceutical Executive Editors
You remember it well: that day back in the late 1990s, when your brand's Web site first went live. It looked great at the time, and you were so proud to have entered the Internet Age.
May 01, 2007
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Once you get past the Disney allusion, it's easy to see the appeal of the idea that everyone in the world is linked by a short chain of social acquaintances. This "small-world phenomenon" was first advanced four decades ago by social psychologist Stanley Milgram, whose groundbreaking work includes the theory that there are only six links, or acquaintances, between any two randomly selected Americans. Popularized as "six degrees of separation," this notion has been transformed by the digital revolution into a buzzing, booming hyperreality beyond anything even the radical Milgram could have imagined.
Apr 11, 2007
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Drug giant moves corporate, promotional communications online.
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