Technology

Mar 28, 2007
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Product sites need to offer consumers more than just a hard sell.
Mar 01, 2007
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Are your static banner ads underperforming? Are you paying through the nose for the perfect ad position only to discover that your click-through rates are in the low single digits? Chances are that your tricked-out, flashy pharma ad is being ignored because people aren't proactively looking for the information that it's offering.
Feb 01, 2007
Pharmaceutical Executive
By Pharmaceutical Executive Editors
By using rich-media components and data-collection tools in online advertising campaigns, marketers can gather valuable customer information and stimulate brand awareness among their target audiences.
Feb 01, 2007
Pharmaceutical Executive
Pharma companies have been blasting out electronic newsletters to consumers since the advent of new media. But far too often, the content is vague and redundant, and instead of striking a responsive chord with potential readers, e-mail campaigns are more likely to prompt a strike of the delete key.
Jan 01, 2007
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Mobile marketing is paperless and scalable, and allows pharma companies to build one-to-one relationships with customers.
Dec 01, 2006
Pharmaceutical Executive
Doctors like direct mail as long as the message is concise and to the point. The minute you ask the doctor to actually do something with the direct mail, that's when your effectiveness starts to go downhill.
Dec 01, 2006
Pharmaceutical Executive
Documents from R&D, clinical affairs, regulatory, and sales and marketing can be in the millions. Throw electronic information into the mix, and the number of documents required for litigation increases exponentially.
Dec 01, 2006
Pharmaceutical Executive
By Pharmaceutical Executive Editors
80 percent of Web users search for health information online to make better health choices.
Nov 08, 2006
Pharmaceutical Executive
By Pharmaceutical Executive Editors
After decades of disparate attempts to secure supply chains, pharma companies may finally be getting on the same page.
Nov 01, 2006
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Hospitals don't want straight-up advertising. If a branded program is going to be integrated into a health-education or health-services platform that's offered directly to a patient's room, it needs to have objective value.
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