Aug 11, 2017
Everyone’s talking value, but not everyone is willing to pin down the elusive concept. Pharm Exec talks with Steven Pearson, founder of the Institute for Clinical Effectiveness Review (ICER), about all things value-based.
Jul 07, 2017
Pharmaceutical Executive
Q&A with Merck KGaA’s Simon Sturge spotlights the development of one injection device that is helping change the treatment-adherence landscape.
Jun 12, 2017
Pharmaceutical Executive
By Pharmaceutical Executive Editors
A panel of biopharma executives discuss market access and the changing dynamics in reaching physicians and healthcare professionals.
Jun 09, 2017
Interacting with HCPs is fraught with compliance challenges. This article takes a deep dive the implications of compliance for marketers in a world where new technologies being created every day.
Jun 06, 2017
At recent the BETHEEXPERT 2017 event in Budapest, we asked Romuald Braun what pharma should be focusing on with regard to its labeling activities.
May 23, 2017
Pharm Exec speaks to Andrew Marr about the implications of the European Union's new IDMP (Identification of Medicinal Products) regulations for the pharma industry.
May 22, 2017
The digital workplace is defined as a “business strategy to boost employee engagement and agility through a more consumerized work environment”. But what does this mean for life sciences organizations? Michael Woodbridge explains.
May 08, 2017
Pharmaceutical Executive
New DTC campaign for its vaccine Zostavax uses a more serious, personal messaging approach—as pharmas look to close the conversation gaps between patients and healthcare providers.
Apr 13, 2017
Pharmaceutical Executive
Pharm Exec profiles Bahija Jallal, this year's Healthcare Businesswomen’s Association Woman of the Year.
Apr 06, 2017
Pharmaceutical Executive
Six years in, Pharm Exec looks at the progress of the International Rare Diseases Research Consortium.
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