Pharm Exec's Brand of the Year award recognizes Roche's oncologic, Avastin, not only for the its clinical merits but for the drug's larger symbolic importance in demonstrating the sheer staying power of breakthrough innovation. The steady growth in FDA-approved indications for Avastin is salvation therapy against society's loss of faith in medical progress, expanding the innovation big tent to show that "first in class" can also mean "further to last."
All told, Roche has 30 separate discovery and development programs underway to capture Avastin's potential against a variety of metastatic tumors. More importantly, the drug's status as a definitive treatment advance has stimulated complementary strands of useful research, not only in government and academia but within industry itself. According to William Li of the nonprofit Angiogenesis Foundation, 10 cancer drugs modeled on Avastin's unique mechanism of action are now on the US market, and another 120 agents are in clinical trials—26 of which are in Phase III. Roche alone has funded some 450 studies to demonstrate the value of the Avastin franchise to clinicians and patients. Every Big Pharma company with a stake in oncology is focused on research seeking similarly targeted ways to render cancer dormant by undermining initial tumor growth, slowing relapse after surgery or stimulating natural immune responses to replace traditional chemotherapy that attacks healthy as well as malignant cells. Thank Avastin for that.Avastin is not without controversy, however. Some trials indicate only marginal benefits, particularly when balanced against side-effects that in rare instances can be fatal. But the latent promise of this new line of therapy has stretched the boundaries of what is considered an approvable drug for cancer. Advocacy around the lack of other alternatives for breast cancer patients who fail conventional therapy has persuaded the FDA to allow accelerated approvals on the basis of evidence showing a delay in the worsening of disease, as opposed to the gold standard of increased survival. While some cancer advocates see this as lowering the bar on efficacy, others contend it's a win/win. Patients get another chance to fight, while industry retains an incentive to develop the next innovation. "Even if short-term clinical benefit for a first-in-class like Avastin is modest," Temple University pharmacy Professor Albert Wertheimer told Pharm Exec, "It sustains the momentum of research toward better end points linked to survival and—eventually—a cure."