Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.
 | November 1, 2011
By:Al Topin
Saving the agency/client relationship begins first with the people involved and defining accountability on both sides
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 | October 1, 2011
By:Stan Bernard, MD
The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering.
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September 1, 2011
By:Al Topin
Agency/client relationships still take time to build into successful marriages in this age of digital connections and me-first attitudes
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September 1, 2011
By:Bill Drummy
Keeping your finger on the pulse of consumers leads to better, more actionable insights—and better results.
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August 1, 2011
By:Joe Dysart
Social media now gives companies a plethora of creative ways to digitally spread recent company news and keep customers informed
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 | July 1, 2011
By:Al Topin
EAB Member Al Topin delivers 10 questions that should drive your brand-building marketing program.
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July 1, 2011
By:Bronwen Clark, Ellen Cabacungan
If you can learn to understand patient and physician behavior, you are well on your way to strengthening the position of your product
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June 1, 2011
Patent expiries are inevitable, but brand teams should look to graduate the sales curve
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 | May 1, 2011
By:Al Topin
Why is building a successful marketing program so difficult? It should be simple, if your product is worth marketing.
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