Marketing

May 05, 2015
Meike Wenzel and Clifford Hall examine a new concept for early commercialization planning to facilitate good cross-functional working practice.
Apr 02, 2015
Neil Gleghorn, looks at the upsurge of technology and metric-driven marketing operations in the strictly regulated pharmaceutical industries.
Apr 01, 2015
FDA is under pressure to moderate oversight of pharma advertising and promotion, writes Jill Wechsler.
Apr 01, 2015
Advertorial: Ashfield Commercial & Medical Services believes that Pharma can use social media to play an important role in educating the healthcare professional (HCP) and the patient
Mar 19, 2015
PharmExec talks to babylon founder and CEO Ali Parsa on how technology will deliver healthcare services to patients globally.
Mar 18, 2015
The word ‘centric’ by definition means one, as in focused on a single entity. Yet, in today’s life sciences industry, companies are customer-centric and patient-centric and physician-centric — combined. It's counterintuitive…if not overwhelming, writes Lisa Barbadora
Dec 19, 2014
Pharmaceutical Executive
By Pharmaceutical Executive Editors
New ways for pharma to make sure its sales reps stay sharp amid a flood of new information and a more complex selling climate. By Duncan Lennox.
Nov 01, 2014
Pharmaceutical Executive
By Pharmaceutical Executive Editors
The rush to digital will continue at a fast clip, but marketers need to reacquaint themselves with their brands' audiences.
Sep 01, 2014
Pharmaceutical Executive
By Pharmaceutical Executive Editors
The legendary director's on-screen attitude to his TV show's sponsor, Bristol-Myers, caused some consternation—until the drugmaker saw the results.
Jun 01, 2014
Pharmaceutical Executive
By Pharmaceutical Executive Editors
What is and what should be keeping you up at night.
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