New Veeva Capabilities Announced

Nov 30, 2017
By Pharmaceutical Executive Editors

Veeva Systems (Veeva) announced that four of the top 20 pharmaceutical companies are implementing Veeva Align—a platform that swiftly produces territory alignments. Veeva Align also has new target planning capabilities to streamline multichannel cycle planning, which will integrate in Veeva CRM. Sales operations can set activity goals using criteria such as customer segmentation and sales history, prioritize customer targets, generate multichannel cycle plans, and send them directly to Veeva CRM for the field to execute.

The company also announced its new application to manage virtual events for life sciences—Veeva CRM Engage Webinar. The application manages online events without compliance risk, allowing the life sciences industry to connect with HCPs. It is built on Veeva CRM Events Management to manage physical and online events, from attendee invitations to post-event follow-up. Further, it works with Veeva Vault to share approved compliant content, as well as Veeva CRM to validate and provide a full view of HCP interaction.

Veeva further announced a new digital asset management capability for brand managers to create portals that organize and showcase content within Veeva Vault PromoMats, called Veeva Vault PromoMats Brand Portal, which should be available December 2017. The brand portal allows marketing teams to share digital assets and campaign content in one place for employees, affiliates, and agencies.

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