For the "C suite" audience of Pharm Exec, what matters most is helping your China-based team embrace change and avoid that "business as usual" mindset that tends to accompany a past record of success. What's the key message? The "altered state" of Chinese healthcare is moving from abstraction to reality—and 2011 is the deadline year for a strategic repositioning. Those who refuse to anticipate and prepare for change do so at their own risk.
Indeed, it would be a misinterpretation to assert that the massive reforms launched by the government in 2008 are simply a paper exercise. They have altered the structure of almost every facet of the medical product and service value chains—a fact often downplayed because in China there is a large gap between policy and implementation. Policies set at the national level are re-articulated at the provincial and local levels (a lengthy process), where they are enforced with varying degrees of fidelity to their original embodiments. Nevertheless, the overall direction of reform is clear—as is the fact that it, in conjunction with the central government's commitment to the 12th national economic plan which promotes increased domestic consumption, will irrevocably change the face of China's healthcare and pharmaceutical sector moving forward.