Thus, it is worth looking at the May 6 parliamentary election to gauge the impact on the industry's business model and related public policy agendas. Given the growing importance of government purchasing—even in the US—progress on policy is sure to drive successful repositioning on the commercial side.
Consensus on NHS FundingHealthcare has been tagged as a top issue for voters, and is being discussed within a larger, almost spiritual debate about the relevance of major institutions in an era where the UK seems destined for global economic decline. This theme accounts for much of the newfound appeal of the Liberal Democratic Party, perennial "also-ran" of the UK political system, and its leadership candidate, Nick Clegg. Clegg's boost has come from his strong performance in three televised debate, a media event that the US has been used to for 50 years, but which has been slow to infiltrate UK shores.
As a result, a solid electoral outcome that delivers a clear majority to the Conservative opposition against the ruling Labour party is much less certain. Going forward, healthcare policy is likely to be more heavily politicized and subject to marginal changes rather than decisive shifts.
All three parties are highlighting their commitment to the NHS as a free point-of-service healthcare provider. The enormous national deficit is ignored where it comes to health; none of the three parties are advocating significant cuts in NHS outlays, although Labour has already established a consensus that real growth—which over the past decade has pushed UK health spending to a level above the OECD norm—cannot continue.
Another ripple in the election is the debate about rationing access to key services like cancer care. Just before the election announcement, the Conservatives weighed in with plans to improve the availability of anti-cancer treatments not currently approved by the National Institute for Health and Clinical Excellence (NICE) for use in the NHS. The Tories promised an extra £1 billion in funding for new anti-cancer treatments if they gain power, money they would raise by cutting NHS employment.
However, John Appleby, chief economist of the right-leaning think tank The King's Fund, criticized the plan as "sleight of hand," saying the money would have to come out of other budgets. Labour dismissed the plan as "selective" and "misleading," and not much more than an attempt to grab headlines. Interestingly, NICE, with a new emphasis on sophisticated public relations, announced that it would not publish any new technology appraisal, in either draft or final form, during the general election campaign.
Labour, meanwhile, is promising a new set of initiatives to save money for the NHS through expanded preventive services focused on primary care and diagnostics in the fight against chronic disease. The Conservatives have attacked the government's emphasis on meeting complex performance targets, which have led to an explosion in spending on consultants, IT, and management experts. A Tory government would actually commit to spending slightly more on the NHS in real terms than the other two parties, paid for through higher taxes. Nevertheless, the Tories have been less specific than the other two parties in detailing their plans for health, devoting only four of 76 pages in their election manifesto to the subject. Should they form the next government, the Tories will likely revert to type and resume the initiative to open up at least some of the NHS to market forces. As an April 14 Guardian editorial observed: "One detail that does not make it into the [election manifesto], but which is plainly set out on the Conservative Web site, is a new economic regulator, with a remit to 'promote competition." This will include the health service.
The Liberal Democrats, in keeping with their message against waste and featherbedding, focus on trimming the NHS of costly management ranks and simplifying the NHS structure through such initiatives as cutting the number of semi-independent health agencies by a third.
The lack of campaign rancor over health (excepting cancer treatment) may be attributed to the fact that Labour's 13-year record in improving the NHS isn't that bad. The King's Fund released a report in April stating that the NHS in England has improved "significantly" since 1997, and pointed to major and sustained reductions in waiting times, better access to GPs and primary care services, and a substantial fall in death rates from cancer and heart disease. However, it countered this with the observation that the health gap between rich and poor was wider than ever, and that the UK's cancer survival rates, although improving, still lag behind the rest of Europe.