SPECIAL REPORT: Decoding the DNA of Global Product Launches: What Defines True Launch Excellence?

Jun 30, 2007
By Pharmaceutical Executive
Product launch is a relatively brief moment in a brand's life cycle. However, the importance of that moment in terms of the level of investment, the fate of the product and the success of the company cannot be overstated. A recent study conducted by IMS Health found...To download this FREE special report click here.