In May, Nick Colucci was appointed President and CEO of Publicis Healthcare Communications Group, replacing Ed Rady, his mentor and colleague for the past 11 years. It is being called one of the smoothest transitions in advertising history. Colucci, 47, was named Rady's successor in 2004, when he was promoted to the position of COO. Since then, he gradually assumed all the responsibilities that go with the CEO's job. And, voilà, now he's at the top. Publicis Healthcare is an integrated division of Publicis Groupe, the fourth-largest communication group in the world. And while the Publicis Groupe is French in origin, there's nothing remotely French about Colucci, who speaks with a distinct New York accent. A graduate of the University of Rochester, Colucci earned a BS in neuroscience and later went on to receive an MBA from Loyola College of Maryland. He lives with his wife, Ellie, and their three children in Westfield, NJ.
"I'm one of those rare kind of guys who's been in the business my whole life," says Colucci. "After college, I went to work at Hoffman-La Roche here in the States in a variety of different positions, from sales to marketing. Then I went to a small start-up business in healthcare in the diagnostics area."
WHY HE'S MR. BIG
We're a network that really works together as a group. We have a diverse group of companies within the network. Virtually all of the healthcare assets, the vast majority, within the entire Publicis group report up through one person, and that's me.
A parent with a vision
We share access; we share key relationships across many of the companies with all of the different brands and businesses. But really, one should look at the Publicis Healthcare Communications Group as leadership. We drive leadership in the organization in terms of creating a vision for the group and the broad strategies of how we're going to get there, the principles, and the values.