A big pharmaceutical company looking to hire a product manager recently posted a job listing for someone who would:
Polishing up the handle on the big front door seems like the only duty not required of a product manager.
But, seriously, the job carries enormous responsibilities. Responsibilities that are becoming more varied and complex as the industry changes and the marketplace becomes more competitive. Yet most companies still have their product managers learning on the job, by the seat-of- their-pants.A different approach is spotlighted in this volume of Pharmaceutical Executive's The Successful Product Manager's Handbook. It focuses on Allergan, a company that has, in the last year implemented its tailor-made, interactive, Web-based Product Manager Resource Center, which trains both new and seasoned product managers across the company's many divisions in the Allergan way of doing business.
In the better-late-than-never category is an article about the need for strategic planning in fighting off generics (See "Defusing the Time Bomb"). Astoundingly, the majority of companies still wait until the last minute, when it's too late to gain any ground at all.
Included, too, is an article on product launches and the wisdom of having a program management office, tools, and playbook in place. With launches these days, there are no second acts. It pays to be prepared.