Pharm Exec e-books November 2015

November 2015 | Volume , Issue 3
By Pharmaceutical Executive Editors
The industry's much talked-about patient-centered approachrequires more than lip-service and organizational redesigns. In order for the patient to emerge center stage in a commercial approach, it's necessary for manufacturers to shift prioritization's to help the greatest number of patients gain access and remain on treatments. This requires aligning both R&D and marketing efforts with patient needs in order to drive positive outcomes— clinical as well as behavioral. The result is a successful product with far greater commercial value in a crowded and highly competitive market. Sponsor: AmerisourceBergen
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