Pharma's Winning Innovative Technology

May 01, 2012

The ABBI (A Better Business Intelligence) might not elicit the oohs and ahhs heard at the unveiling of the futuristic 3D smart TV at this year's Consumer Electronic Show in Las Vegas. But ABBI, an enterprise data warehouse and analytics delivery system (incorporating social media and collaborative technologies), is also innovative, and very smart.

Last year it won a coveted Chief Information Officer (CIO) 100 award for Bayer Healthcare Pharmaceuticals for demonstrating excellence and achievement not only in information technology that creates value, but also for exemplifying a high level of operational excellence.

"In the simplest terms, it is an enterprise data warehouse and analytics delivery system covering all aspects of commercial operations for Bayer Healthcare Pharmaceuticals Corporation," explains Rebecca Cotton, the company's Deputy Director, Operational Analytics.

Bayer was one of only three pharmaceutical companies, along with Teva Pharmaceuticals and Pfizer, awarded the coveted CIO 100 Award for showing ingenuity as well as pragmatism. "They are companies that take risks with new technologies as well as those that create change through sheer will and straightforward smarts," said the awardees.

The CIO 100 Award is given to 100 companies across industries annually by CXO media, a business unit of the International Data Group.

Cotton described ABBI as bringing three important technology-enabled innovations to Bayer:

» A holistic technology deployment that gently, but firmly, ushers Bayer's business user community into the world of self-empowered knowledge workers.
» A weaving of social media and collaboration technologies into the core of the service delivery, support, and documentation activities of the group.
» Application of the most leading-edge, cloud-based, outsourced business model for deploying and delivering service.

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