http://www.pharmexec.com/pharmexec/Marketing/Article/list/39717 Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing. 2013-05-20T12:21:01Z http://www.pharmexec.com/pharmexec/Marketing/On-Market-Pricing-Strategies/ArticleStandard/Article/detail/810219?contextCategoryId=39717&ref=25 List pricing strategies that diverge from these approaches without "hitting the cliff". 2013-04-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/152013/810219/pricing_cliff_120_thumbnail.jpg XML http://www.pharmexec.com/pharmexec/Marketing/Evidence-Based-Marketing-From-Rise-to-Stallmdashan/ArticleStandard/Article/detail/810227?contextCategoryId=39717&ref=25 The slow evolution toward a state of grace in tracking ROI for digital promotion. 2013-04-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/152013/810227/Evidencebasedmarketing_176_flash.jpg XML http://www.pharmexec.com/pharmexec/Marketing/Key-to-Brand-Positioning-Look-Inside-Your-Heart/ArticleStandard/Article/detail/810220?contextCategoryId=39717&ref=25 Take a page from the consumer marketing playbook and promote a product's advantage and why it should matter to the customer. 2013-04-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/152013/810220null XML http://www.pharmexec.com/pharmexec/Marketing/Less-Selling-More-Time/ArticleStandard/Article/detail/808524?contextCategoryId=39717&ref=25 What can happen when reps focus on the physician-patient conversation? Al Topin reports. 2013-03-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122013/808524/Al_Topin_120_thumbnail.gif http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122013/808524null XML http://www.pharmexec.com/pharmexec/Marketing/The-Doctor-Patient-Disconnect/ArticleStandard/Article/detail/803313?contextCategoryId=39717&ref=25 Doctor-patient conversations aren't always what we think—this basic interaction represents both a problem and an opportunity for today's drug marketers, writes Al Topin. 2013-01-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/042013/803313/Al_Topin_120_thumbnail.jpg http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/042013/803313null XML http://www.pharmexec.com/pharmexec/Marketing/Big-Data-Bigger-Ideas/ArticleStandard/Article/detail/799844?contextCategoryId=39717&ref=25 How to stop worrying and learn to love the data. 2012-12-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/502012/799844null XML http://www.pharmexec.com/pharmexec/Marketing/Agencies-and-Clients-mdash-Dealing-with-a-Break-Up/ArticleStandard/Article/detail/796503?contextCategoryId=39717&ref=25 How an agency and client behave after they split speaks volumes about their culture and character, writes Al Topin. 2012-11-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/462012/796503/Al_Topin_120_thumbnail.jpg http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/462012/796503null XML http://www.pharmexec.com/pharmexec/Marketing/Reforming-Pharma-Marketing/ArticleStandard/Article/detail/791507?contextCategoryId=39717&ref=25 With respect to targeting, positioning, and launching new drugs, the ACA reform stands for Adjust, Change, and Adapt. 2012-10-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/402012/791507null XML http://www.pharmexec.com/pharmexec/Marketing/Doctors-Words-No-Longer-Gospel/ArticleStandard/Article/detail/788392?contextCategoryId=39717&ref=25 In the digital age, physicians don't call the shots when it comes to healthcare guidance, writes Al Topin. 2012-09-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/372012/788392/Topin120_thumbnail.jpg http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/372012/788392null XML http://www.pharmexec.com/pharmexec/Marketing/The-Payer-C-Change-From-Customers-to-Competitors/ArticleStandard/Article/detail/788395?contextCategoryId=39717&ref=25 "Payers have evolved to become powerful global contenders with pharma for increasingly limited funding of drug budgets." 2012-09-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/372012/788395/businessman_on_strings_120_thumbnail.jpg http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/372012/788395null XML http://www.pharmexec.com/pharmexec/Marketing/Marketing-Why-the-Conversation-Has-Changed-mdash-F/ArticleStandard/Article/detail/780618?contextCategoryId=39717&ref=25 At its core, pharma marketing is about conversations. Dynamic, persuasive conversations between companies and healthcare stakeholders. But one time it was simple; now it's not, writes Al Topin. 2012-07-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/272012/780618/Topin_120_thumbnail.jpg http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/272012/780618null HTML http://www.pharmexec.com/pharmexec/Marketing/Marketing-Medical-Devices-vs-Pharma/ArticleStandard/Article/detail/777870?contextCategoryId=39717&ref=25 Understanding the differences between drug and device marketing can make or break the brand's promotional activities. 2012-06-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/242012/777870null XML http://www.pharmexec.com/pharmexec/Marketing/A-Brand-Positioning-Nightmare/ArticleStandard/Article/detail/777869?contextCategoryId=39717&ref=25 New drug indications can be a brand manager's worst nightmare or a dream come true. The difference lies in the perspective and in the branding strategy. 2012-06-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/242012/777869null XML http://www.pharmexec.com/pharmexec/Legal/Judging-a-Pill-by-its-Cover/ArticleStandard/Article/detail/764164?contextCategoryId=39717&ref=25 Pharmaceutical trade dres is an effective marketing tool that helps boost product recognition for consumers. It's worth protecting. 2012-03-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/102012/764164null XML http://www.pharmexec.com/pharmexec/Agency+Insight/Agency-Assignments-Managing-the-Hidden-Costs/ArticleStandard/Article/detail/747596?contextCategoryId=39717&ref=25 Saving the agency/client relationship begins first with the people involved and defining accountability on both sides 2011-11-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/452011/747596/piggy-bank-small_thumbnail.jpg http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/452011/747596null XML http://www.pharmexec.com/pharmexec/Strategy/The-Permanent-Campaign/ArticleStandard/Article/detail/744323?contextCategoryId=39717&ref=25 The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering. 2011-10-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/422011/744323/Bernard_thumbnail.jpg http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/422011/744323null XML http://www.pharmexec.com/pharmexec/Agency+Insight/A-Long-Slow-Walk-Toward-the-Altar/ArticleStandard/Article/detail/739274?contextCategoryId=39717&ref=25 Agency/client relationships still take time to build into successful marriages in this age of digital connections and me-first attitudes 2011-09-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/372011/739274null XML http://www.pharmexec.com/pharmexec/Professional+Marketing/Turning-the-Ins-and-Outs-of-Marketing-Inside-Out/ArticleStandard/Article/detail/739275?contextCategoryId=39717&ref=25 Keeping your finger on the pulse of consumers leads to better, more actionable insights—and better results. 2011-09-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/372011/739275null XML http://www.pharmexec.com/pharmexec/Commentary/Giving-Press-Releases-New-Legs/ArticleStandard/Article/detail/734679?contextCategoryId=39717&ref=25 Social media now gives companies a plethora of creative ways to digitally spread recent company news and keep customers informed 2011-08-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/322011/734679null XML http://www.pharmexec.com/pharmexec/Professional+Marketing/10-Emergency-Brand-Building-Questions/ArticleStandard/Article/detail/730207?contextCategoryId=39717&ref=25 EAB Member Al Topin delivers 10 questions that should drive your brand-building marketing program. 2011-07-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/282011/730207/Glass_116358957_thumbnail.jpg http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/282011/730207null XML http://www.pharmexec.com/pharmexec/Professional+Marketing/New-Ways-to-Gain-New-Brand-Insights/ArticleStandard/Article/detail/730203?contextCategoryId=39717&ref=25 If you can learn to understand patient and physician behavior, you are well on your way to strengthening the position of your product 2011-07-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/282011/730203null XML http://www.pharmexec.com/pharmexec/Strategy/Managing-Product-Lifecycle/ArticleStandard/Article/detail/726106?contextCategoryId=39717&ref=25 Patent expiries are inevitable, but brand teams should look to graduate the sales curve 2011-06-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/242011/726106null XML http://www.pharmexec.com/pharmexec/Professional+Marketing/Blame-the-Driver-Not-the-Car/ArticleStandard/Article/detail/719594?contextCategoryId=39717&ref=25 Why is building a successful marketing program so difficult? It should be simple, if your product is worth marketing. 2011-05-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/192011/719594/Driving1_thumbnail.jpg http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/192011/719594null XML http://www.pharmexec.com/pharmexec/Marketing/Using-Social-Networks-to-Guide-Product-Spend/ArticleStandard/Article/detail/719588?contextCategoryId=39717&ref=25 Online sentiment analysis monitoring can help biopharma resource managers make crucial decisions 2011-05-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/192011/719588null XML http://www.pharmexec.com/pharmexec/Competition/Winning-Beyond-the-Molecule/ArticleStandard/Article/detail/716284?contextCategoryId=39717&ref=25 It can take both a clinical and non-clinical approach to win the differentiation competition 2011-04-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/162011/716284null XML http://www.pharmexec.com/pharmexec/Competition/Are-You-Trained-to-Compete-and-Win/ArticleStandard/Article/detail/707512?contextCategoryId=39717&ref=25 With the impact of the sales rep in decline, it's time to beef up training for other pharma functions to fill the gap in a competitive marketplace 2011-02-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/072011/707512null XML http://www.pharmexec.com/pharmexec/Professional+Marketing/Taking-Advantage-of-the-Science-Behind-Marketing/ArticleStandard/Article/detail/700429?contextCategoryId=39717&ref=25 Being strategic—and applying data tools effectively— will go along way in helping to produce analytics that drive sales 2010-12-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/512010/700429null XML http://www.pharmexec.com/pharmexec/Marketing/Health-20-A-Game-changer-in-the-Health-Care-Indust/ArticleStandard/Article/detail/689988?contextCategoryId=39717&ref=25 With the growth of online technology and mobile innovations, health information has never been more accessible. Given the constraints of working in a tightly regulated environment, life sciences companies have moved slowly to adopt Health 2.0, treating it as a minor component of their commercial strategies and marketing plans. 2010-10-05T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/412010/689988null REMOTE http://www.pharmexec.com/pharmexec/Marketing/Adherence-Through-Education/ArticleStandard/Article/detail/682860?contextCategoryId=39717&ref=25 Pharma's quest for patient adherence has been trying. Could better patient education be the answer? 2010-08-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/332010/682860/image_1_thumbnail.jpg http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/332010/682860null XML http://www.pharmexec.com/pharmexec/Marketing/Media-Spend-Trends/ArticleStandard/Article/detail/678718?contextCategoryId=39717&ref=25 Pharma companies are starting to get back in the game with increased advertising spend in 2009. Do we have economic recovery to thank, or is there a deeper cause? 2010-07-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/292010/678718/Thumbnail-001_20_thumbnail.jpg http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/292010/678718null XML http://www.pharmexec.com/pharmexec/Marketing/Managing-the-Middle/ArticleStandard/Article/detail/678714?contextCategoryId=39717&ref=25 Outsourcing the sales representative function can help pharmaceutical companies build on their bottom line. 2010-07-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/292010/678714/Thumbnail_evolve_thumbnail.jpg http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/292010/678714null XML http://www.pharmexec.com/pharmexec/Marketing/A-Call-for-Communication/ArticleStandard/Article/detail/676974?contextCategoryId=39717&ref=25 Survey suggests now is the time for biotechs to bolster communications in a highly charged acquisition atmosphere. 2010-06-30T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/272010/676974null HTML http://www.pharmexec.com/pharmexec/Whitepaper/The-US-Health-Care-Reform-Opportunity-Implications/ArticleStandard/Article/detail/669465?contextCategoryId=39717&ref=25 This report provides a summary of the health care reform issues that have emerged as important to related industries. For life sciences companies in particular, the implications of those issues are examined and a new approach in addressing the government as a key stakeholder is explored. 2010-05-10T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/202010/669465null REMOTE http://www.pharmexec.com/pharmexec/Marketing/Tech-Toys-2-Revenge-of-the-App/ArticleStandard/Article/detail/670565?contextCategoryId=39717&ref=25 The new world of mobile applications is sparking creative platforms for reaching consumers and physicians. 2010-05-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/212010/670565null XML http://www.pharmexec.com/pharmexec/Marketing/Management-dashboard-for-clinical-trials-operation/ArticleStandard/Article/detail/665882?contextCategoryId=39717&ref=25 This clinical business intelligence solution from Kalido and HighPoint Solutions helps organizations to effectively track and measure clinical performance, identifying how clinician actions impact outcomes 2010-04-19T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/172010/665882null REMOTE http://www.pharmexec.com/pharmexec/Marketing/Ad-Stars-2010/ArticleStandard/Article/detail/661637?contextCategoryId=39717&ref=25 The faces and names behind the year's best pharmaceutical advertising. 2010-04-13T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122010/661637/Adstars_thumbnail.jpg http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122010/661637null XML http://www.pharmexec.com/pharmexec/Marketing/Web-Infinity---And-Beyond/ArticleStandard/Article/detail/659860?contextCategoryId=39717&ref=25 Three ad agencies came up with two similarly designed ways of keeping track of online healthcare conversation, harnessing the power of social media sites like Twitter and Digg. 2010-03-03T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/102010/659860null HTML http://www.pharmexec.com/pharmexec/Marketing/Echo-Torre-Lazur/ArticleStandard/Article/detail/661645?contextCategoryId=39717&ref=25 The faces and names behind the year's best pharmaceutical advertising. 2010-03-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122010/661645null XML http://www.pharmexec.com/pharmexec/Marketing/Cadient-Interactive/ArticleStandard/Article/detail/661641?contextCategoryId=39717&ref=25 The faces and names behind the year's best pharmaceutical advertising. 2010-03-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122010/661641null XML http://www.pharmexec.com/pharmexec/Marketing/EuroRSCG-Tonic/ArticleStandard/Article/detail/661650?contextCategoryId=39717&ref=25 The faces and names behind the year's best pharmaceutical advertising. 2010-03-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122010/661650null XML http://www.pharmexec.com/pharmexec/Marketing/Palio/ArticleStandard/Article/detail/661639?contextCategoryId=39717&ref=25 The faces and names behind the year's best pharmaceutical advertising. 2010-03-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122010/661639null XML http://www.pharmexec.com/pharmexec/Marketing/Compass-Healthcare/ArticleStandard/Article/detail/661642?contextCategoryId=39717&ref=25 The faces and names behind the year's best pharmaceutical advertising. 2010-03-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122010/661642null XML http://www.pharmexec.com/pharmexec/Marketing/Digitas-Health/ArticleStandard/Article/detail/661646?contextCategoryId=39717&ref=25 The faces and names behind the year's best pharmaceutical advertising. 2010-03-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122010/661646null XML http://www.pharmexec.com/pharmexec/Marketing/DraftFCB/ArticleStandard/Article/detail/661635?contextCategoryId=39717&ref=25 The faces and names behind the year's best pharmaceutical advertising. 2010-03-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122010/661635null XML http://www.pharmexec.com/pharmexec/Marketing/Abelson-Taylor/ArticleStandard/Article/detail/661638?contextCategoryId=39717&ref=25 The faces and names behind the year's best pharmaceutical advertising. 2010-03-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122010/661638null XML http://www.pharmexec.com/pharmexec/Marketing/Saatchi-amp-Saatchi/ArticleStandard/Article/detail/661649?contextCategoryId=39717&ref=25 The faces and names behind the year's best pharmaceutical advertising. 2010-03-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122010/661649null XML http://www.pharmexec.com/pharmexec/Marketing/JWT/ArticleStandard/Article/detail/661632?contextCategoryId=39717&ref=25 The faces and names behind the year's best pharmaceutical advertising. 2010-03-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122010/661632null XML http://www.pharmexec.com/pharmexec/Marketing/DDB-New-York/ArticleStandard/Article/detail/661634?contextCategoryId=39717&ref=25 The faces and names behind the year's best pharmaceutical advertising. 2010-03-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122010/661634null XML http://www.pharmexec.com/pharmexec/Marketing/MicroMass/ArticleStandard/Article/detail/661643?contextCategoryId=39717&ref=25 The faces and names behind the year's best pharmaceutical advertising. 2010-03-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/122010/661643null XML http://www.pharmexec.com/pharmexec/Marketing/A-Sturdy-Framework/ArticleStandard/Article/detail/656047?contextCategoryId=39717&ref=25 Improving field force business planning requires managers to run each sales territory as if it is a self-contained business operation. 2010-02-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/072010/656047null XML http://www.pharmexec.com/pharmexec/Marketing/UCB-sponsored-PatientsLikeMe-Site-is-Live/ArticleStandard/Article/detail/653856?contextCategoryId=39717&ref=25 All eyes are on PatientsLikeMe's new epilepsy site. The social network is backed by UCB, but the pharma firm is taking a hands-off approach. Is this the future of pharma social media? 2010-01-27T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/052010/653856null HTML http://www.pharmexec.com/pharmexec/Marketing/Patient-Partnerships-Under-Scrutiny/ArticleStandard/Article/detail/651668?contextCategoryId=39717&ref=25 New tools are beig applied to make patient advocacy powerful and measurable. 2010-01-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/032010/651668null XML http://www.pharmexec.com/pharmexec/Marketing/Build-a-Better-Lunch-Table/ArticleStandard/Article/detail/651667?contextCategoryId=39717&ref=25 In a new era of research partnerships, targeted information databases can improve collaborative decision making and speed new medicines to market. 2010-01-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/032010/651667null XML http://www.pharmexec.com/pharmexec/Marketing/Rx-Club-Awards-2009-Spotlight-on-Synergy/ArticleStandard/Article/detail/647465?contextCategoryId=39717&ref=25 This year's winning brand advertising campaigns convey compelling messages with eye-catching graphics and creative copy. 2009-12-09T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/502009/647465/RxClub_thumbnail.jpg http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/502009/647465null PDF http://www.pharmexec.com/pharmexec/Web+Exclusives/The-New-Four-Ps-of-Marketing/ArticleStandard/Article/detail/647481?contextCategoryId=39717&ref=25 The rules of the game have changed. While pharmaceutical executives have been busy trying to keep up with a radically shifting marketing landscape, technology has swept in and changed everything marketers held sacred. 2009-12-09T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/502009/647481null HTML http://www.pharmexec.com/pharmexec/Marketing/Personalized-Medicines-Implications-for-Pharma/ArticleStandard/Article/detail/648652?contextCategoryId=39717&ref=25 Marketers will need to address not only the benefits of the therapy but also the benefits of a diagnostic assay. 2009-12-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/512009/648652null XML http://www.pharmexec.com/pharmexec/Marketing/The-Best-Story-Wins/ArticleStandard/Article/detail/648654?contextCategoryId=39717&ref=25 Storytelling is a great tool for clinical settings more accustomed to evidence-based marketing. 2009-12-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/512009/648654null XML http://www.pharmexec.com/pharmexec/Marketing/Make-Rebates-Work/ArticleStandard/Article/detail/648655?contextCategoryId=39717&ref=25 Process-driven managed-care rebating programs can drive profitability 2009-12-01T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/512009/648655null XML http://www.pharmexec.com/pharmexec/Marketing/FDA-Warning-Letters-Target-Illegal-Online-Pharmaci/ArticleStandard/Article/detail/643882?contextCategoryId=39717&ref=25 Feds targeted 136 Web sites offering foreign or unapproved drugs as part of International Internet Week of Action. But does the FDA campaign ignore a larger crisis endangering consumers? 2009-11-24T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/482009/643882null HTML http://www.pharmexec.com/pharmexec/Marketing/A-Call-for-Social-Media-Guidelines/ArticleStandard/Article/detail/642665?contextCategoryId=39717&ref=25 Nearly 70 pharma execs, new media mavens, and even Joe Q. Public packed last week's FDA social media hearings to plead for some form of guidance on how to handle Tweets, blog comments, and off label discussions online. 2009-11-18T05:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/472009/642665null HTML http://www.pharmexec.com/pharmexec/Marketing/Talk-of-the-Town/ArticleStandard/Article/detail/641191?contextCategoryId=39717&ref=25 Conversational marketing is a great resource for understanding and influencing physician–patient dialogues in the emerging healthcare environment. 2009-11-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/462009/641191null XML http://www.pharmexec.com/pharmexec/Marketing/Revamp-the-Pitch-Process/ArticleStandard/Article/detail/641192?contextCategoryId=39717&ref=25 Emphasizing mutual transparency can be a recipe for successful long term client–agency relationships. 2009-11-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/462009/641192null XML http://www.pharmexec.com/pharmexec/Marketing/Reckless-Abandonment/ArticleStandard/Article/detail/641197?contextCategoryId=39717&ref=25 Executives should embrace design to discover new markets and find new ways to server customers. 2009-11-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/462009/641197null XML http://www.pharmexec.com/pharmexec/Marketing/Marketings-Stepchild-No-More/ArticleStandard/Article/detail/641200?contextCategoryId=39717&ref=25 In today's "show me the money" marketplace, reimbursement strategy must innvolve more than seeking a good price based on ability to pay. 2009-11-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/462009/641200null XML http://www.pharmexec.com/pharmexec/Marketing/Sidewiki-Whats-Pharma-to-Do/ArticleStandard/Article/detail/637271?contextCategoryId=39717&ref=25 Google opened up a whole new era of social media when it released Sidewiki - a tool that allows anyone to comment on any Web site. Now pharma has a new battle to fight. 2009-10-28T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/442009/637271null HTML http://www.pharmexec.com/pharmexec/Marketing/Sanofi-Warned-for-Misleading-Tent-Card/ArticleStandard/Article/detail/637273?contextCategoryId=39717&ref=25 Sure, prescription information for Sanofi-Aventis's Uroxatral appears on the back of the tent card, but how can consumer?s see it if it's mounted to a pharmacy wall? 2009-10-28T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/442009/637273null HTML http://www.pharmexec.com/pharmexec/Marketing/Innovation-By-Design/ArticleStandard/Article/detail/631738?contextCategoryId=39717&ref=25 Executives should embrace design to discover new markets and find new ways to server customers. 2009-10-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/412009/631738null XML http://www.pharmexec.com/pharmexec/Marketing/Making-Big-Waves/ArticleStandard/Article/detail/631733?contextCategoryId=39717&ref=25 How a small competitor benefited from the use of interactive marketing. 2009-10-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/412009/631733null XML http://www.pharmexec.com/pharmexec/Marketing/Pharma-Targeted-Brandjacking-on-the-Rise/ArticleStandard/Article/detail/630327?contextCategoryId=39717&ref=25 Illegal online pharmacies are on the rise, brandjacking dozens of big name pharmaceuticals and netting almost $11 billion in sales this year alone. With consumers on the hunt for affordable meds, the trend is only going to get worse. 2009-09-30T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/402009/630327null HTML http://www.pharmexec.com/pharmexec/Marketing/An-Open-Conversation/ArticleStandard/Article/detail/625747?contextCategoryId=39717&ref=25 Big Pharma navigates a regulatory minefield to reach social media consumers. It's anything but 'business as usual.' 2009-09-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/372009/625747/socialmedia_thumbnail.jpg http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/372009/625747null XML http://www.pharmexec.com/pharmexec/Marketing/The-Power-of-Joe/ArticleStandard/Article/detail/625742?contextCategoryId=39717&ref=25 With the emergence of user-generated content, marketers have to keep up on the buzz around their brands and categories on the Web. 2009-09-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/372009/625742null XML http://www.pharmexec.com/pharmexec/Marketing/Relationship-Building/ArticleStandard/Article/detail/625740?contextCategoryId=39717&ref=25 The prescription for better pharma marketing: Gain understanding of your physician-customers by leveraging key analytical insights. 2009-09-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/372009/625740null XML http://www.pharmexec.com/pharmexec/Marketing/Maximize-Your-Marketing-Spend/ArticleStandard/Article/detail/625745?contextCategoryId=39717&ref=25 Close the loop between the pros and the consumers by integrating patient-physician communications into pharma brand planning. 2009-09-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/372009/625745null XML http://www.pharmexec.com/pharmexec/Marketing/Video-Games-Key-to-the-Future-of-Healthcare/ArticleStandard/Article/detail/616678?contextCategoryId=39717&ref=25 Initial survey and results suggest that health games and virtual worlds bear the potential to be "game changers" by improving education, provoking greater engagement, and engendering positive behavior to enhance health and wellness. 2009-08-05T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/322009/616678null HTML http://www.pharmexec.com/pharmexec/Marketing/A-Hard-Pill-to-Swallow/ArticleStandard/Article/detail/616642?contextCategoryId=39717&ref=25 Innovative pharmaceutical companies are reaching out to physicians and consumers in an effort to get patients to take their medicine. 2009-08-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/322009/616642/PE0809_adherence_thumbnail.jpg http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/322009/616642null XML http://www.pharmexec.com/pharmexec/Marketing/The-Art-and-Science-of-a-Global-Brand/ArticleStandard/Article/detail/616643?contextCategoryId=39717&ref=25 To navigate the global marketplace, pharma companies have to mobilize a multifaceted team with the training to turn raw data into meaningful insights. 2009-08-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/322009/616643null XML http://www.pharmexec.com/pharmexec/Marketing/With-One-Voice/ArticleStandard/Article/detail/616641?contextCategoryId=39717&ref=25 In an era of blurred channels and information clutter, it is critical for brand managers to develop a unified strategy that bridges the gaps between audiences. 2009-08-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/322009/616641null XML http://www.pharmexec.com/pharmexec/Marketing/Pfizer-Joins-Twitter-Fray/ArticleStandard/Article/detail/615237?contextCategoryId=39717&ref=25 The drug giant, last week, started tweeting about corporate initiatives, job openings, and news. Is Pfizer just jumping on the bandwagon, or is Twitter part of the company's social media strategy? Pharm Exec talks to Pfizer to find out more. 2009-07-29T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/312009/615237null REMOTE http://www.pharmexec.com/pharmexec/Web+Exclusives/Connecting-with-Customers-in-Digital-Space/ArticleStandard/Article/detail/614933?contextCategoryId=39717&ref=25 Dani Friedland examines what Johnson & Johnson and other pharmaceutical companies are doing to succeed online. 2009-07-29T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/312009/614933null HTML http://www.pharmexec.com/pharmexec/Marketing/Get-Organized/ArticleStandard/Article/detail/608961?contextCategoryId=39717&ref=25 What community organizing can teach pharma marketers about building a brand. 2009-07-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/282009/608961null XML http://www.pharmexec.com/pharmexec/Web+Exclusives/Measuring-the-Value-of-KOL-Interactions/ArticleStandard/Article/detail/606150?contextCategoryId=39717&ref=25 Thought leaders are a critical component of a pharmaceutical company?s professional marketing and medical strategies. But companies face a real challenge in creating, maintaining, and leveraging those relationships while safely navigating logistical issues and regulatory waters. 2009-06-24T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/262009/606150null HTML http://www.pharmexec.com/pharmexec/News+Analysis/UCB-Teams-with-PatientsLikeMe-to-Learn-What-Patien/ArticleStandard/Article/detail/604391?contextCategoryId=39717&ref=25 In an effort to learn as more about epilepsy sufferers, UCB will implement a social network that allows patients to communicate about their disease state and treatments. Think of it as one giant, online clinical trial. 2009-06-17T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/252009/604391null HTML http://www.pharmexec.com/pharmexec/News+Analysis/Wyeth-Winds-Up-With-New-Pristiq-Campaign/ArticleStandard/Article/detail/602670?contextCategoryId=39717&ref=25 What do you do when you are introducing a new drug in an already crowded category? Wyeth queried depression sufferers to find out what they want to see in a drug ad before launching its new DTC campaign for Pristiq. 2009-06-10T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/242009/602670null HTML http://www.pharmexec.com/pharmexec/Marketing/Learning-to-Relate/ArticleStandard/Article/detail/603296?contextCategoryId=39717&ref=25 A multi-phase implementation strategy can debunk the myth that social media won't work for pharma. 2009-06-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/242009/603296null XML http://www.pharmexec.com/pharmexec/Marketing/On-the-Right-Pathways/ArticleStandard/Article/detail/603270?contextCategoryId=39717&ref=25 With staggering year-over-year growth, biosimilars are "the future of medicine." Marketers must position their companies for the inevitable changes. 2009-06-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/242009/603270null XML http://www.pharmexec.com/pharmexec/Marketing/Amgen-and-CDC-to-Spearhead-Anti-infection-Campaign/ArticleStandard/Article/detail/600090?contextCategoryId=39717&ref=25 Cancer patients worry not only about their disease, but also the side effects of the drugs they take to treat it. Now the Centers for Disease Control and Prevention and biologics firm Amgen are partnering on a multi-prong program to get patients to pay attention to another, related, danger: chemo-related infections. 2009-05-27T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/222009/600090null HTML http://www.pharmexec.com/pharmexec/Marketing/New-Bill-to-Curb-Pharma-ED-Ads/ArticleStandard/Article/detail/598040?contextCategoryId=39717&ref=25 Two Democratic Congressman have brewed up new legislation to target pharma erectile dysfunction ads rather than going after advertisements with sexually suggestive material in general. Industry experts don't think they have a chance, but the bill could still be a pain for fans of Viva Viagra. 2009-05-13T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/202009/598040null HTML http://www.pharmexec.com/pharmexec/Marketing/Behavior-and-the-Bottom-Line/ArticleStandard/Article/detail/597229?contextCategoryId=39717&ref=25 In an era of shrinking marketing budgets, increase ROI with behavioral science-based marketing. 2009-05-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/192009/597229null XML http://www.pharmexec.com/pharmexec/Marketing/A-Day-Late-and-a-Dollar-Short/ArticleStandard/Article/detail/597223?contextCategoryId=39717&ref=25 Pharma marketers face a crisis in digital media. But there's a way to turn it around. 2009-05-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/192009/597223null XML http://www.pharmexec.com/pharmexec/Marketing/AdVentures-in-Pharmaland/ArticleStandard/Article/detail/597232?contextCategoryId=39717&ref=25 Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration. 2009-05-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/192009/597232null XML http://www.pharmexec.com/pharmexec/Marketing/Your-Most-Precious-Asset/ArticleStandard/Article/detail/597231?contextCategoryId=39717&ref=25 Eleven Ways to attract and retain top advertising talent. 2009-05-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/192009/597231null XML http://www.pharmexec.com/pharmexec/Marketing/Weathering-the-Storm/ArticleStandard/Article/detail/597221?contextCategoryId=39717&ref=25 Marketers must stress that maintaining good health behaviors is one of the best things people can do to survive a down market. 2009-05-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/192009/597221null XML http://www.pharmexec.com/pharmexec/Marketing/Ortho-McNeil-Launches-Facebook-Site-for-Adult-ADHD/ArticleStandard/Article/detail/595660?contextCategoryId=39717&ref=25 Ortho-McNeil is reaching out to the adult ADHD segment through the popular social networking site. The plan is to grow followers through education and unbranded information. Pharm Exec takes a look at the new site. 2009-04-29T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/182009/595660null HTML http://www.pharmexec.com/pharmexec/Marketing/Boehringer-Ingelheim-Launches-New-Site-for-TIA-Suf/ArticleStandard/Article/detail/593490?contextCategoryId=39717&ref=25 Rather than ignore its aging mini-stroke medication Aggrenox, BI has shifted marketing to education by launching an unbranded site dedicated to informing sufferers about transient ischemic attacks, better known as TIA. 2009-04-15T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/162009/593490null HTML http://www.pharmexec.com/pharmexec/Marketing/Search-Ad-Warnings-Leave-Pharma-in-Online-Void/ArticleStandard/Article/detail/593482?contextCategoryId=39717&ref=25 After last week’s flurry of FDA warning letters directed at companies marketing through search ads, industry is left wondering what can be done be done to target patients online? 2009-04-15T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/162009/593482null HTML http://www.pharmexec.com/pharmexec/News+Analysis/Pharma-Companies-Hit-With-Warnings-for-Search-Mark/ArticleStandard/Article/detail/592363?contextCategoryId=39717&ref=25 FDA is cracking down on content in search engine advertisements. The argument is that there is a serious deficiency of risk information in the tiny link ads that appear on search ads. With pharma already wary of marketing online, will FDA’s tactic hurt future Web campaigns? 2009-04-08T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/152009/592363null HTML http://www.pharmexec.com/pharmexec/Marketing/Putting-Predictive-Market-Research-to-the-Test/ArticleStandard/Article/detail/591850?contextCategoryId=39717&ref=25 There's a temptation for companies to view predictive markets as a silver bullet. Can crowds actually do a better job than "experts," or is that viewpoint more of a fad than a foundation for accurate future forecasting? 2009-04-06T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/152009/591850null HTML http://www.pharmexec.com/pharmexec/Strategy/Shire-Joins-with-GSK-to-Promote-ADHD-Drug/ArticleStandard/Article/detail/590836?contextCategoryId=39717&ref=25 Now that Vyvanse, Shire's innovative ADD drug, has been approved for adults, the company needs help to quickly roll out a complex message to neurologists. Its solution: a partnership that takes advantage of GSK's CNS muscle. 2009-04-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/142009/590836null HTML http://www.pharmexec.com/pharmexec/Marketing/Ten-Minutes-to-Connect/ArticleStandard/Article/detail/592062?contextCategoryId=39717&ref=25 How one conversation between a woman and her physician can make or break a brand 2009-04-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/152009/592062null XML http://www.pharmexec.com/pharmexec/Marketing/Retooling-the-Pharma-Marketing-Model/ArticleStandard/Article/detail/592063?contextCategoryId=39717&ref=25 It's time for pharma market research to advance science-based decisions and foster judgement calls 2009-04-01T04:00:00Z http://www.pharmexec.com/pharmexec/data/articlestandard/pharmexec/152009/592063null XML