Agency Confidential - Pharmaceutical Executive

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Agency Confidential

Start Serious, Become Bolder

June 1, 2011

A vaccination against addiction could open up a whole new category

It Takes a Village

June 1, 2011

To generate marketplace momentum, NicVAX will need a campaign to break through the traditional vaccine mindset

Rubber to Pavement

June 1, 2011

Having a first-in-class brand with a tough competitor is a situation many marketers would love to be in

Branding a Unique Story

June 1, 2011

Pharma company communicators must steer the conversation about vaccines to the ultimate goal—preventing disease

The Futuristic Insight

June 1, 2011

Creating and managing expectations is the most basic rule of marketing

Unarmed Self-Defense

June 1, 2011

First-in-class can sometimes be eclipsed by a perception of better

Reach A Diverse Audience

June 1, 2011

The three components of the NicVAX launch challenge

The Promise is Prevention

June 1, 2011

How to solve the issue of addiction to smoking

More than Smoking at Stake

June 1, 2011

Being first to market can give a brand the chance it neads to grab a market leadership position

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