Agency Insight - Pharmaceutical Executive

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Agency Insight
Top ad agencies explain creative concepts, media-buying, agent-client relationships, global strategies, compliance, metrics, and what makes a campaign click.

Agency Confidential

June 1, 2011

The challenges of marketing first in market and first in class

Play to the Emotions

June 1, 2011

Strategies for outliving your competitors when marketing first-in-class

It Takes a Village

June 1, 2011

To generate marketplace momentum, NicVAX will need a campaign to break through the traditional vaccine mindset

Convergent Branding

June 1, 2011

Doing it right the first time

A Managed Care Strategy

June 1, 2011

Key steps to ensure your product fares well in the presence of competition

Charm Can Tell You A Lot About An Agency

June 1, 2011

Our latest Agency Confidential Special Section offers sneak peek inside healthcare's top agencies.

More than Smoking at Stake

June 1, 2011

Being first to market can give a brand the chance it neads to grab a market leadership position

Rubber to Pavement

June 1, 2011

Having a first-in-class brand with a tough competitor is a situation many marketers would love to be in

Educating and Targeting

June 1, 2011

When me-too drugs are on the tail of a first-in-class entrant, the goal is really to be the immovable object

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