 | February 1, 2012
By:Sarah Krüg
Now is the time for pharma companies to appoint a Chief Patient Officer, a new position designed to build an accord around patient trust.
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January 20, 2009
By:George Laszlo
As 2009 gets started and a new president takes office, the Biopharma industry is left wondering if Obama will be a friend or foe when it comes to healthcare information technology.
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January 1, 2009
The graphic novel emerges as a versatile, effective medical education and marketing tool
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January 1, 2009
Because they have often been subject to greater scrutiny, biotech companies have set a new standard for communications
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January 1, 2009
With no formal fair market value guidelines imposed by the government, how "fair" is it for pharma to play by the rules?
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December 11, 2008
By:George Koroneos, Online Content & News Editor
Pharm Exec talks with James Christian, head of security at Novartis, to learn more about what the company is doing to protect its supply chain and stop counterfeiters
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November 1, 2008
By:Brittany Agro
Top Rx Club Award winners exhibit qualities that ironically juxtapose industry's paradigm (pdf)
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October 3, 2008
By:Stanley Wulf
To be effective, an adherence strategy must be responsive to an array of patients with different habits and medications, while providing information, encouragement, and support until adherence becomes reliable.
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