Executive Director, Marketing, Teva Specialty Pharmaceuticals
MAKES PHARMA A BETTER PLACE: The Healthcare Businesswomen's Association
REWARD: Standing ovations for marketing teams from the sales force
Keeshia Muhammad says much of what you need to know about co-promotion you learned in kindergarten. "It's about collaborating
with people, with the foundation of integrity, trust, and respect. Hidden agendas ultimately tarnish relationships as you
start to build a team."
And she should know. Muhammad worked on the Merck/Schering-Plough joint venture for Zetia and Vytorin, maintained Altana's
voice in its COPD hopeful PDE-4 inhibitor partnership with Pfizer, and managed Altana's co-promotion of Alvesco with Sanofi-Aventis.
While she may have played nice in the past, Muhammad is showing an edge in her new role. Under her leadership, Teva's flagship
asthma brand ProAir HFA has nearly doubled its market share to 60 percent. So how does she do it? "I bring passion and energy
to the table," she says. "I always have people asking me, 'Can I have a dose of that?'"