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Back Page: While You Were Working

Pharmaceutical Executive

While You Were Working... Do you remember where you were when Mevacor was approved?
OK, what was on the radio at the time?



1. Lipitor, pharma's biggest blockbuster, was approved the same year Hollywood's highest grossing movie was released. What was the movie?

2. Zantac, Glaxo Wellcome's anti-ulcerative therapy, was pharma's first blockbuster, with $1.3 billion dollars in global sales, according to IMS Health. What was Hollywood's first blockbuster ($100-million gross ticket sales)?
a. Snow White and the Seven Dwarfs (1937)
b. Bambi (1942)
c. From Here to Eternity (1953)
d. The Sound of Music (1965)



3. Which two close advisors to President George W. Bush served as senior executives at pharmaceutical companies? e. Jaws (1975)

4. Viagra is perhaps the pharmaceutical brand most commonly referenced in today's movies. Which of these films does NOT have an allusion to Pfizer's erectile dysfunction drug, at least in a joke? a. Barbershop
b. The Dukes of Hazzard
c. The Pink Panther (2006)
d. Something's Gotta Give
e. Ocean's Twelve

5. Former President George Herbert Walker Bush was a director of what major pharmaceutical company? Who appointed him to the board?



6. "How do you live in New York and not have a single Percocet?" Said in a movie starring this actress:
a. Jodie Foster
b. Faye Dunaway
c. Diane Keaton
d. Nicole Kidman

7. Superbowl XXXVIII was notorious for dueling erectile dysfunction drug ads (and Janet Jackson). Who won the game? What song did Jackson sing before her "wardrobe malfunction"?



8. Which of the following celebrities has never been an official spokesperson for a prescription drug therapy?

a. Bob Dole
b. Lauren Hutton
c. Rush Limbaugh
d. Rafael Palmeiro
e. Debbie Reynolds

9. AZT, the first drug treatment for AIDS, was approved in 1987. Which of these events also happened that year?
a. President Reagan first mentions AIDS in public
b. Rock Hudson dies
c. President Reagan meets Russian premier Mikhail Gorbachev in Washington
d. Keith Haring dies
e. The first ACT UP demonstration is held on Wall Street (requesting faster approval of HIV/AIDS drugs)



10. What won the "Song of the Year" Grammy in 1981, the year Pharm Exec published its first issue? a. Always On My Mind, by WILLIE NELSON
b. The Tide is High, by BLONDIE
c. Bette Davis Eyes, by KIM CARNES
d. Woman, by JOHN LENNON

What film won the Academy Award for best picture of 1981? a. Ordinary People
b. On Golden Pond
c. Gandhi
d. Chariots of Fire



11. Protagonists in the following movies sought medical breakthroughs. Match the movie to the scientific challenge:
1. Medicine Man........................................a. Alzheimer's
2. Deep Blue Sea .....................................b. adrenoleukodystrophy (ALD)
3. Awakenings ........................................c. Ebola hemorrhagic fever
4. Darkman ...........................................d. prosthetic skin
5. Lorenzo's Oil .............................e. longevity
6. Outbreak .............................................f. encephalitis
7. Anacondas: The Blood Orchid ............g. cancer

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