Arriving amid promises of innovation, including process efficiencies and unbridled efficacy, President Obama's four years
of real-world data has undermined initial investor confidence, creating uncertainty around lifecycle management decisions
going forward. Mitt Romney, an also-ran from 2008 and something of a branded generic, is challenging the President's White
House exclusivity with a marketing and promotional budget unmatched in the history of direct-to-consumer advertising, thanks
to the Supreme Court's decision on Citizen's United v. Federal Election Commission back in 2010.
While the deepest troughs of our generalized economic depression are behind us—we hope—money and jobs still dominate the national
conversation. Tax code allowances to industry are ripe for meddling, and the sacred cow Medicare "entitlement" could get milked
into a voucher system, if potential vice president Paul Ryan has his way. On the other hand, Obama's evidence-based Independent
Payment Advisory Board (IPAB) could dramatically affect reimbursement rates on new products in the United States, the last
bastion of "free-pricing" in the global marketplace for pharmaceuticals and medical devices.
Both presidential bids are premised by a Congressional ecosystem whose main outcome is bitter-tasting syllogism and sophistry,
where party platform parity exists only as the sum of their respective disagreement. With staggered Congressional elections
and the rise of the filibuster as their joint trial protocol, it's unlikely that improvement against placebo, no matter how
much hope is randomized, will occur under either incoming administration. With that said, a few distinctions and similarities
are worth noting before heading into the polling dispensary on November 6th.
Obama: Supports cutting the corporate tax rate from 35 percent to 28 percent. Has spoken out in favor of extending the R&D tax
credit, but has also levied a steep excise tax—2.3 percent of the sale price—on medical devices as part of healthcare reform.
Romney: Would cut the corporate tax rate from 35 percent to 25 percent, continue the offshoring of drug company profits, and "strengthen
and make permanent the R&D tax credit." Has characterized Obama's medical device tax as "already driving jobs and investment
Obama: In his annual budget, has proposed shortening exclusivity on biologics from 12 years to seven years, putting him at odds
with the late Ted Kennedy. However, a provision of the Affordable Care Act reaffirmed the 12-year period.
Romney: No available statement on exclusivity periods.
Obama: Put programs such as Accountable Care Organizations into the Affordable Care Act that shift some providers away from fee-for-service.
Romney: Supports "alternatives" to fee-for-service.
Obama: Opposes any efforts to "privatize or voucherize" Medicare.
Romney: Reimagines Medicare as a "premium support system" that repackages existing spending as a fixed-amount benefit based on a
recipient's income level. Do we hear voucher?
Embryonic stem cell research
Obama: Repealed former president Bush's executive order that limited NIH funding to stem cell lines already in existence and which
banned the creation or destruction of other embryos for research purposes.
Romney: As governor of Massachusetts, banned research using embryonic stem cells derived from human embryos created solely for research.
His successor, Deval Patrick, lifted the restrictions in 2007.
Comparative effectiveness research (excluding this article)
Both candidates support CER, but defining what that means is another story. "Value," like candidates, is in the eye of the
Ben Comer is Pharm Exec's Senior Editor. He can be reached at email@example.com