Clinical Trials - Pharmaceutical Executive


Clinical Trials

Adaptive Trial Design: Prepping for Adoption

June 19, 2014

As interest grows in this productivity-enhancing tool for seamless drug development, there is a need for a better working consensus on standardized metrics that monitor progress and certify success.

The Power of Observation

September 1, 2011

Observational studies present a compelling real-world corollary to the classic randomized clinical trial.

Public Relations: Beef Up Clinical Trial Numbers

February 1, 2007

Clinical trials exist in a very competitive environment, where multiple trials are vying for a limited pool of potential participants. It has become necessary for trial directors to view recruitment as a marketing effort.

Toolkit: Going Head to Head

February 1, 2007

Comparative drug tests make pharma see red. But market pressure to prove a drug's real-world value is likely to force even the most stubborn firm into the ring. Why be bull-headed? Adaptive trials can cut cost, time, and risk in half.


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