Competition - Pharmaceutical Executive



The 7 Habits of Highly Effective Competitors

January 1, 2014

Lessons to win in a shifting market dynamic

Competition 2.0: Brands vs. Generics

May 1, 2011

Innovator and generics companies are colliding as they invade each other's turf

Winning Beyond the Molecule

April 1, 2011

It can take both a clinical and non-clinical approach to win the differentiation competition

Are You Trained to Compete and Win?

February 1, 2011

With the impact of the sales rep in decline, it's time to beef up training for other pharma functions to fill the gap in a competitive marketplace

Decisive Strategy Wins the Market

October 1, 2010

A clear, consistent approach to the competition can deliver big gains in market share; six decisions lead the way

Big Pharma's Most Feared Competitor

July 1, 2010

Teva Pharmaceuticals has emerged as the industry's most formidable foe.

3D Competitive Analysis

April 1, 2010

Companies need to employ 3D analysis to assess markets, stakeholders, and competitors

War Games 2.0

January 1, 2010

Competitive simulations can help pharma adjust to market changes by identifying effective action steps.

Forget Brand vs. Brand—This is War

July 1, 2009

Increasingly, pharma companies are expanding from brand vs. brand to battle at the franchise, portfolio, and corporate levels.


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