May 1, 2011
By:
Stan Bernard, MD
Innovator and generics companies are colliding as they invade each other's turf
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April 1, 2011
By:
Stan Bernard, MD
It can take both a clinical and non-clinical approach to win the differentiation competition
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February 1, 2011
By:
Stan Bernard, MD
With the impact of the sales rep in decline, it's time to beef up training for other pharma functions to fill the gap in a competitive marketplace
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October 1, 2010
By:
Stan Bernard, MD
A clear, consistent approach to the competition can deliver big gains in market share; six decisions lead the way
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July 1, 2010
By:
Stan Bernard, MD
Teva Pharmaceuticals has emerged as the industry's most formidable foe.
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April 1, 2010
By:
Stan Bernard, MD
Companies need to employ 3D analysis to assess markets, stakeholders, and competitors
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January 1, 2010
Competitive simulations can help pharma adjust to market changes by identifying effective action steps.
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July 1, 2009
By:
Stan Bernard, MD
Increasingly, pharma companies are expanding from brand vs. brand to battle at the franchise, portfolio, and corporate levels.
|
April 1, 2009
By:
Stan Bernard, MD
Launching a product? Your competition likely plans to interfere. Here's how to counter a counter-launch.
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