Sage Publications launched Integrative Cancer Therapies, a professional journal focusing on evidence-based alternative, experimental,
and traditional non-Western medical practices, and how best to integrate them into patients' lives. Published quarterly and
edited by Keith Block, MD, medical and scientific director of the Institute for Integrative Cancer Care, the journal targets
physicians and nurses in the oncology field, pharmacists, and informed patients.
Although consumers are using OTC supplements and nutraceuticals more than ever, they have little information about how those
products interact with standard cancer treatments. Integrative Cancer Therapies aims to fill that void by providing practical
guidance and models for integrating complementary and conventional treatments in clinical practice.
Currently, the publication reports only 70 subscribers, but Tina Papatsos, Sage Publications' senior marketing manager for
journals marketing, expects that number to grow to 2,000–3,000 within the next five years. "Once people understand that the
journal is not a touchy, feely kind of thing-and that it is based on scientifically sound practices-that number will pick