More than 700 organizations are certified by the Accreditation Council for Continuing Medical Education (ACCME) to provide
such programs for healthcare professionals. Of those, 600 are mostly academic medical centers; the rest are nonacademic com-panies
that characterize them-selves as either "communications" or "education" companies. Many in both categories - espec-ially in
the list of "communications" companies (left) - are part of global agency networks and frequently partner with advertising
and public relations agencies in executing larger marketing campaigns. Medcases recently joined the list of "education" companies
with ACCME accreditation - a list that includes companies such as Harrison & Star's Health Science Communications, Medcom,
and Impact Group - and is one of the few that deliver CME exclusively through the internet.
Sibyl Shalo, senior editor, manages the editorial direction and content of Media Mix, Pharmaceutical Executive's marketing and media section. Sibyl's extensive healthcare experience includes writing, editing, media and government relations, medical education, and marketing communications. Her career has taken her from Washington, DC, where she wore many hats at the National Alliance for the Mentally Ill, to her hometown of New York, where she worked as a freelance medical writer and media liaison for leading public relations agencies. She held positions at New York University Medical Center and Memorial Sloan-Kettering Cancer Center before freelancing with Reuters Health. She made the full-time switch to journalism with Pharmaceutical Executive in September 2000.
Articles by Sibyl Shalo