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Just a year shy of its 120th birthday, Dorland Global Health Communications is returning to its roots. As both the original
and new name of the company, Dorland is contemporary yet sustains the agency's heritage, according to Rita Sweeney, president
and COO.
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One of the largest indepen-dent agencies, the company has changed dramatically since its 1883 founding. The 1913 vintage
advertisement, right, features three original Dorland offices in Atlantic City, New York, and London. Back then, the agency
worked on consumer product marketing with early advertisers such as Kellogg's and Gillette. Today, Dorland is based in Philadelphia,
Pennsylvania, with another office in San Francisco, California, and aligned under the business units Dorland Pharma, Dorland
Public Relations, and Dorland Solutions. The company focuses exclusively on healthcare, with pharma, biotech, and device and
diagnostics clients. Employees pose in the lobby of Dorland headquarters, left, to celebrate the recent unveiling of the new
name and logo.
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