Direct to Consumer - Pharmaceutical Executive

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Direct to Consumer

Give It to Me Straight!

December 1, 2011

Patients want to take a more active role in treatment decisions. Drug facts boxes in DTC ads represent a crucial element of informed consent.

Augmented Reality: The New, New Media

July 1, 2010

New strategies like augmented reality can increase patient compliance and knowledge.

What's The Buzz

October 1, 2008

What's the buzz all about? Word of mouth is more effective than we think.

Mightier Than the Sword

June 1, 2008

When it comes to marketing, every syllable speaks volumes

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