Patient compliance programs, registries, patient education, permission marketing, and other techniques for building and maintaining relationships with patients.
April 1, 2011
Use of off-label drugs is a balancing act for physicians, and poses even more problems for pharma. The FDA is moving slowly to help
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December 1, 2010
The simpler the explanation of a disorder and its treatment, the better able a patient is to take proper care of himself
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November 1, 2010
By:Jennifer Ringler
The Rx Club Awards have evolved over the years, but the essential 'wow' factor has remained a constant
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 | September 1, 2010
By:Marylyn Donahue
Physician meetings drive prescribing behavior, but what are the meetings doctors prefer, and who are they listening to?
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August 1, 2010
By:Lynn O'Connor Vos
The ubiquity of the mobile phone has placed healthcare in the palm of consumers' hands.
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November 1, 2009
Conversational marketing is a great resource for understanding and influencing physician–patient dialogues in the emerging healthcare environment.
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September 1, 2009
Close the loop between the pros and the consumers by integrating patient-physician communications into pharma brand planning.
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May 1, 2009
Marketers must stress that maintaining good health behaviors is one of the best things people can do to survive a down market.
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April 1, 2009
By:Marcee Nelson
How one conversation between a woman and her physician can make or break a brand
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