Direct-to-Patient - Pharmaceutical Executive


Patient compliance programs, registries, patient education, permission marketing, and other techniques for building and maintaining relationships with patients.

Off-Label But On Point?

April 1, 2011

Use of off-label drugs is a balancing act for physicians, and poses even more problems for pharma. The FDA is moving slowly to help

Patient Empowerment by Decision Making Literacy

December 1, 2010

The simpler the explanation of a disorder and its treatment, the better able a patient is to take proper care of himself

The Rx Club

November 1, 2010

The Rx Club Awards have evolved over the years, but the essential 'wow' factor has remained a constant

With a Little Help from their Peers

September 1, 2010

Physician meetings drive prescribing behavior, but what are the meetings doctors prefer, and who are they listening to?

What Pharma Needs to Know About M-Health

August 1, 2010

The ubiquity of the mobile phone has placed healthcare in the palm of consumers' hands.

Talk of the Town

November 1, 2009

Conversational marketing is a great resource for understanding and influencing physician–patient dialogues in the emerging healthcare environment.

Maximize Your Marketing Spend

September 1, 2009

Close the loop between the pros and the consumers by integrating patient-physician communications into pharma brand planning.

Weathering the Storm

May 1, 2009

Marketers must stress that maintaining good health behaviors is one of the best things people can do to survive a down market.

Ten Minutes to Connect

April 1, 2009

How one conversation between a woman and her physician can make or break a brand


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