Using the Internet to communicate with patients, physicians, and others. E-mail, Web broadcasting, interactive media, search-engine marketing, etc.
April 1, 2012
By:
Bill Drummy
While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital strategy is an absolute necessity to compete today—not just tomorrow.
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February 1, 2012
By:
Dave Gulezian, Noël Ashekian
For a rendering to be effective, the right balance must be struck between captivating art and accurate science.
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August 1, 2011
By:
Ben Comer
It's a work in progres among EHR providers to offer a clear bridge between pharma and physicians.
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June 1, 2011
By:
Jennifer Ringler
NeHC's new Consumer Consortium is promoting a new stakeholder agenda to improve patient knowledge
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November 1, 2010
By:
Jennifer Ringler
The Rx Club Awards have evolved over the years, but the essential 'wow' factor has remained a constant
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October 1, 2010
By:
Julian Upton
Will Roche's precedent push the regulatory community to create standards that will level the playing field for all contenders?
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March 1, 2010
By:
Kevin H. Nalty
Pharma companies need a clear online policy that addresses employee obligations, monitoring guidelines, and engagement roles.
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January 1, 2010
In a new era of research partnerships, targeted information databases can improve collaborative decision making and speed new medicines to market.
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