Using the Internet to communicate with patients, physicians, and others. E-mail, Web broadcasting, interactive media, search-engine marketing, etc.
February 1, 2012
By:Dave Gulezian, Noël Ashekian
For a rendering to be effective, the right balance must be struck between captivating art and accurate science.
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August 1, 2011
By:Ben Comer
It's a work in progres among EHR providers to offer a clear bridge between pharma and physicians.
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June 1, 2011
By:Jennifer Ringler
NeHC's new Consumer Consortium is promoting a new stakeholder agenda to improve patient knowledge
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November 1, 2010
By:Jennifer Ringler
The Rx Club Awards have evolved over the years, but the essential 'wow' factor has remained a constant
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March 1, 2010
By:Kevin H. Nalty
Pharma companies need a clear online policy that addresses employee obligations, monitoring guidelines, and engagement roles.
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January 1, 2010
In a new era of research partnerships, targeted information databases can improve collaborative decision making and speed new medicines to market.
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October 1, 2009
By:Peter H. Nalen
How a small competitor benefited from the use of interactive marketing.
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