At the 9th Annual Sales Force Effectiveness Europe conference in Düsseldorf last week, Cegedim Relationship Management announced it is teaming with MeLLmo Inc., creator of Roambi, a business app for interactive mobile analytics, to integrate their technologies to deliver immersive mobile CRM analytics to life sciences organizations.

Roambi transforms CRM and other business data into immersive, dashboard-style analytics. Cegedim is aiming to "significantly enhance" its flagship CRM solution, Mobile Intelligence, by integrating Roambi mobile analytics technology.

"We're always looking for innovative technologies that will allow our customers to analyze their businesses more effectively," said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. "By integrating technology like Roambi ... we're giving our customers the fastest, most intuitive way to analyze and act on CRM data, wherever they are."