Veeva Systems has introduced a customer relationship management (CRM) and closed loop marketing (CLM) solution exclusively for the iPad. The Veeva iRep combines CRM functionality, presentation of HTML5 content, and mobile internet connectivity.

"The iPad arrived just in time for pharma," says Matt Wallach, chief strategy officer at Veeva Systems. "Reps are under pressure to represent more products against more competition while physicians give them less face time to do so. The real-time rep has truly arrived."

The iRep is said to include a sophisticated content viewer that enables users to quickly present e-detail materials, deliver interactive presentations, and show visual data and video content on the iPad's screen.

"It is now abundantly clear that everyone loves the iPad, from pharma end users to the CFO to physicians themselves," says Peter Gassner, CEO of Veeva Systems.

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