UDG Healthcare Integrates Sales, Marketing and Medical Services Offerings
UDG Healthcare plc (formerly United Drug plc) has integrated its sales, marketing and medical service offerings within one division, Ashfield Commercial and Medical Services, which combines eight service areas under the Ashfield division umbrella.
The Ashfield portfolio provides solutions throughout the product lifecycle: in the pre-launch phase services include managing investigator meetings and developing scientific communications, through to organising advisory boards and conducting the market research required to develop brand strategy. Once products are approved, Ashfield provides marketing consultancy, designs and organises launch conferences and implements sales force effectiveness programmes to ensure launch success then delivers sales solutions via Ashfield’s multi-channel field and call centre services. In addition Ashfield provides the clinical education, patient support programmes and medical information services to ensure patients and healthcare professionals receive the information and support they need.
Chris Corbin, Managing Director of Ashfield Commercial & Medical Services commented: “This transformation of our business allows us to deliver more for the industry, healthcare professionals and patients through our combined expertise and insight, whilst retaining the ingenuity and energy that our companies are known for.”
For further information, visit: www.ashfieldhealthcare.com
Supply Chain Strategy: Managing risk and opportunity in a changing global landscape