From the Editor - Pharmaceutical Executive

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From the Editor
The industry and its issues, from editor-in-chief William Looney.

Brand Success: It's Not Serendipity

February 1, 2012

A new generation of products for inflammatory disease is coming forward, promising better promise and possibly a cure.

Was 2011 the End of the Beginning?

December 1, 2011

The gap in perception is one of industry's biggest problems because it adds ballast to the idea that medicines are just a simple procurement item, writes William Looney.

R&D Costs: It's Industry's Problem

November 1, 2011

If high prices that lower access are attributable to a flawed R&D model, can industry embrace delivering better results at lower costs.

Pharm Exec:  30 Years,  30 Leaders

October 1, 2011

Pharm Exec celebrates its 30th birthday with a gathering of 30 of the industry's key influencers of the last three decades.

Get Back in the Box!

September 1, 2011

Despite the gloom, most forecasts show the US will stay atop the industry in profits for at least the next generation of products.

Options for Paying for Health—The Right Way

August 1, 2011

What Big Pharma fails to see is how engagement in health policy is the biggest of reputation builders

Truth Found in the Wrong Places

July 1, 2011

More bad ideas on how to manage the healthcare burden are circulating beyond the stakeholders that initiated them

Heading for the Horizon

June 1, 2011

Now that government payers are turning to pharma to bridge budgetary shortfalls it's best to think long-term

Keeping Your Place on the Nifty 50

May 1, 2011

What do the Pharm Exec 50 numbers tell us? The dominant theme seems to be one of gradual restructuring toward a post-patent-cliff era.

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