On page 46 of this issue, consultant Zhu Shen describes the explosion of pharmaceutical activity in China, especially the
burgeoning entrepreneurism of the "sea turtles"—Chinese who have lived and worked in the West before returning to start businesses
in China. It's an impressive story, but one that ought to give the US industry pause.
We've tended to think of China (and India, and other emerging parts of the world) as little more than a source of cheap labor
and R&D, and as potential markets for Western products. I think the reality is likely to be more complex and a far greater
challenge for US companies. Chinese pharma may not look like much today, but it's well positioned to give US giants a run
for their money, maybe even topple them.
How could a scrambling, inexperienced drug industry gain the upper hand on established companies? The answer's a bit counterintuitive:
China can potentially succeed by not doing as good a job as the US does.
Drugs sold in the United States and Europe met the highest standards of approval in the world. That makes them, by definition,
the best. It also makes them outlandishly expensive to develop. As Chinese companies get rolling, they probably won't be able
to gain approvals in the US for any except their biggest, most significant products. They won't have the expertise, and they
won't necessarily have the capital to risk a billion dollars or more on a single drug.
What they will do is learn to develop drugs that work at Chinese price points. Those will rise as their economy grows, but
in the short to middle run, they'll be low enough that US companies will have a hard time making money in China.
This won't be effected by low labor costs only; it will also be caused by the lower standards in the Chinese market than
the US and Europe. And I don't mean this as an insult to China. Standards of safety and documentation reflect need. The US
is clearly in a phase when a great many people think there are enough drugs, and they don't want to take many risks on new
ones. In China, with 1.3 billion people (many of whom have been deprived of what we'd think of as decent healthcare) and a
rising standard of living—and with all the heart disease, diabetes, and other chronic diseases that entails—it's easy to imagine
people reaching a different conclusion.
The outcome? Within a decade or so, I'd expect to see the rise of a Chinese pharma industry (and an Indian, and maybe others)
that may not be able to get products approved in the US or the EU, but can create new products at a fraction of the cost.
They may not be the kind of medicines the US public is demanding today in terms of safety and documentation, but they'll work,
and they'll be cheap.
What happens then will be interesting. Will the United States stick to its guns, or will it allow a flood of these new products
into the country? Will US companies be able (or even willing) to adjust to new standards? Will overall healthcare be hurt,
or perhaps even improved by cheap, "bad" drugs. And, of course, what will happen to the US industry?
I remember as a kid seeing a photo of one of the first Toyotas to be imported to the US. I asked my Dad, who worked in the
auto industry, about it. "They're junk," he said. "The brakes don't work. They fall apart." Well, we all know how that story
turned out. A similar tale is beginning for pharma. We need to make this one turn out better.