Global affairs - Pharmaceutical Executive

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Global affairs

SPECIAL REPORT: Decoding the DNA of Global Product Launches: What Defines True Launch Excellence?

June 30, 2007

Product launch is a relatively brief moment in a brand's life cycle. However, the importance of that moment in terms of the level of investment, the fate of the product and the success of the company cannot be overstated. A recent study conducted by IMS Health found...To download this free special report click here.

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