Joe Daley, GSW WORLDWIDE
PRESIDENT | GSW WORLDWIDE/US OPERATIONS
On the top line, waste is created by not leveraging a single brand experience, through fewer tactics, synergistically connected, and strategically driven through channels likely to reach a target audience. ?On the bottom line, it's needless investment in disconnected tactical ideas, and redundancy of functions/people, among other redundancies.
How Digital Medicine Can Pinpoint Dosing Regimens to Optimize Drug Efficacy and Safety