Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.
April 1, 2011
By:Stan Bernard, MD
It can take both a clinical and non-clinical approach to win the differentiation competition
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April 6, 2009
By:James Kirk, Pieter Sheth-Voss
There's a temptation for companies to view predictive markets as a silver bullet. Can crowds actually do a better job than "experts," or is that viewpoint more of a fad than a foundation for accurate future forecasting?
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April 1, 2009
By:S. Kent Stephan
It's time for pharma market research to advance science-based decisions and foster judgement calls
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April 1, 2009
By:Marcee Nelson
How one conversation between a woman and her physician can make or break a brand
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March 2, 2009
By:Eric Bolesh
Companies are tightening their purse strings just when brand strategies need to target new audiences
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March 2, 2009
By:Mark T. Morgan, Rita Numerof
To stay on top of a constantly evolving market that presents new challenges every day, product managers need to bolster branding strategies and raise their marketing IQ.
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March 1, 2009
Exhibitor alert: Tchotchke entitlement is out, information immersion is in
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March 1, 2009
Marketers need to reach beyond disease awareness to spark "movement" communications campaigns
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March 1, 2009
By:Brittany Agro
The faces (and talent!) behind the year's best ads
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