Marketing News - Pharmaceutical Executive

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Marketing News
Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.

Ortho-McNeil Launches Facebook Site for Adult ADHD

April 29, 2009

Ortho-McNeil is reaching out to the adult ADHD segment through the popular social networking site. The plan is to grow followers through education and unbranded information. Pharm Exec takes a look at the new site.

Boehringer Ingelheim Launches New Site for TIA Sufferers

April 15, 2009

Rather than ignore its aging mini-stroke medication Aggrenox, BI has shifted marketing to education by launching an unbranded site dedicated to informing sufferers about transient ischemic attacks, better known as TIA.

Search Ad Warnings Leave Pharma in Online Void

April 15, 2009

After last week’s flurry of FDA warning letters directed at companies marketing through search ads, industry is left wondering what can be done be done to target patients online?

Pharma Companies Hit With Warnings for Search Marketing

April 8, 2009

FDA is cracking down on content in search engine advertisements. The argument is that there is a serious deficiency of risk information in the tiny link ads that appear on search ads. With pharma already wary of marketing online, will FDA’s tactic hurt future Web campaigns?

Shire Joins with GSK to Promote ADHD Drug

April 1, 2009

Now that Vyvanse, Shire's innovative ADD drug, has been approved for adults, the company needs help to quickly roll out a complex message to neurologists. Its solution: a partnership that takes advantage of GSK's CNS muscle.

Pharma Media Spend Falls 18.4 Percent

March 18, 2009

With the economy in turmoil, pharmaceutical manufacturers are reassessing where and how they spend their advertising dollars.

Fixing Pfizer's Rep

March 18, 2009

Pharm Exec sits down with Kathryn Metcalfe, Pfizer's new vice president of corporate reputation and policy communications to discuss the new position, the perception of pharma among laypeople, and what needs to be done to boost public opinion of the drug industry.

GSK Garners FDA Warning Letter for Extraterrestrial Ad Campaign

March 4, 2009

GlaxoSmithKline received a warning letter for use of misleading imagery in its television ad for Avodart. The Feds felt that comparing prostate size to planets might not be a good idea.

New Study Details Online Habits of Diabetes Patients

March 4, 2009

Manhattan Research singled out type 2 diabetes sufferers and their online search patterns; it turns out diabetes patients are less likely to confront doctors about branded drugs they?ve seen in DTC ads, yet more apt to take Lipitor.

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