|
GETTY IMAGES/GRANT FAINT
|
These are the trend setters, the image makers, the creative geniuses—the unsung heroes behind a large portion of the advertising
you see every single day on television, on the radio and Web, and in magazines and journals. The pharmaceutical industry spends
billions of dollars every year marketing treatments that they spent billions to create, but more often than not, no one knows
who the ads' creators are. Much like the Wizard of Oz, drug ads are heard and seen, but the teams get little credit for their
ingenuity. For years, pharma companies have kept the agencies behind their products a secret, and few of their stories have
ever been told. Pharm Exec's annual Ad Stars is more than a feature—it's a close look at the artists, directors, brand managers, and marketers that make
the drug industry move and shake. Their work is the face of an industry and the physical connection between patients, physicians,
and the treatments that make everything better. These are the 2010 Pharm Exec Ad Stars.
Abelson-Taylor
Cadient Interactive
Compass Healthcare
DDB New York
Digitas Health
DraftFCB
Echo Torre Lazur
EuroRSCG Tonic
JWT
MicroMass
Palio
Saatchi & Saatchi
|
PharmExec Blog
Follow Us
RSS
Bookstore
