Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.
April 1, 2013
By:
Bill Drummy
The slow evolution toward a state of grace in tracking ROI for digital promotion.
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April 1, 2013
By:
Matthew Smith, Edmund White
Take a page from the consumer marketing playbook and promote a product's advantage and why it should matter to the customer.
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March 1, 2013
By:
Al Topin
What can happen when reps focus on the physician-patient conversation? Al Topin reports.
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January 1, 2013
By:
Al Topin
Doctor-patient conversations aren't always what we think—this basic interaction represents both a problem and an opportunity for today's drug marketers, writes Al Topin.
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December 1, 2012
How to stop worrying and learn to love the data.
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November 1, 2012
By:
Al Topin
How an agency and client behave after they split speaks volumes about their culture and character, writes Al Topin.
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October 1, 2012
With respect to targeting, positioning, and launching new drugs, the ACA reform stands for Adjust, Change, and Adapt.
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September 1, 2012
By:
Al Topin
In the digital age, physicians don't call the shots when it comes to healthcare guidance, writes Al Topin.
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